wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,084 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,255)
Q&A (524)
Media (1828)
Gina S.
79 reviews
Beauty Junkie Expert Level 4
I can't put this down! This has medium coverage its buildable without looking cakey. Has a slight paint like smell but it goes away almost immediately (you have to put it up to your nose to smell it) It has a satin finish, and products blend out beautifully on top of it. I have really oily skin and this seems to hold up better than some other brands who claim to be matte. I use a matte setting spray to help it like i do every foundation even mattifying ones. I've used this for 12 hrs. And all i have to do is blot and im good. Highly recommended this it's inexpensive and amazing for the price point.
Sophia M.
United states
33 reviews
Beauty Junkie Expert Level 1
On my skin it looks a little to cakey for me but overall nice finish and good light formula wet n wild Photo Focus Foundation. Its a good foundation for everyday use.
Sara B.
Richland, WA
1,107 reviews
Beauty Junkie Expert Level 5
I just can't believe how much Wet n Wild is stepping up their game!!! I love that they are becoming a higher quality brand for a drug store price! The wet n wild Photo Focus Foundation is awesome! A little goes a very long way. The only reason why I gave it 4 out of 5 stars is because it smells exactly like paint ! Yes you read that right! It smells horrible and I am talking a very strong paint smell! It goes away a little while after you apply it. If you can get past the scent then you will love the overall quality. It blends nicely and doesn't settle into fine lines.
Kahley R.
74 reviews
I love this foundation! The smell can be a little off-putting but once it's applied the smell is gone! It looks so beautiful and feels light on the skin. I thought having dry skin would be a problem but it worked perfectly!
Mildred W.
Jackson, OH
25 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
I purchased this foundation after seeing all the great reviews on this foundation. I did not share on that experience. It was just ok. I would only use if I had no other foundation to use.
Kelsey R.
8 reviews
Great product nice coverage and super affordable only 5 dollars!!!!! One thing I would like is there to be more shades but there is a good selection of them for now would totally recommend
Jeraldin J.
Magnolia, NC
28 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
I really did not enjoy using this foundation. I felt like it really doesn't has coverage and my face would look oily when I would apply it and I dont have oily skin.
Stephanie C.
36 reviews
Beauty Junkie Expert Level 1
Good product. It has an AWFUL chemical smell. It has a lovely matte finish. The only issues I had was the smell and it clings to dry patches. It's a full coverage foundation
Hannah A.
Branchland, WV
48 reviews
Beauty Junkie Expert Level 1
This product has build-able coverage. The smell isn't very nice. I absolutely love the finish on this product! Although after about an hour it turns out super oily on my skin. I would but again if I ran out of my go to foundation and needed something cheap!
Maritza L.
25 reviews
Beauty Junkie Expert Level 1
I honestly had a really bad experience when I tried this foundation this first based on the fact that I bought a shade too light but now that I have the right shade I can't put it down. It has become my go to foundation! It's medium coverage but can built up to full. I have an extremely oily t zone and thankfully this foundation helps control it. I pair it with the becca backlight priming filter and they pair amazing together! Can't wait to enjoy this foundation ALL summer!!!! btw when I went to buy another I had to buy 4 backups
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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