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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,386 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8386)
Q&A (456)
Media (1672)
Blakeley H.
Little Rock, AR
94 reviews
Beauty Junkie Expert Level 2
Best everyday foundation! I️ use it all the time and can mix with my other more full coverage foundations for a night out or wear it alone for a more natural look.
jasmin V.
San Jose, CA
58 reviews
Beauty Junkie Expert Level 3
I've been living this foundation. I have oily skin and thus foundation looks great on my skin for the price you can't go wrong. This foundation is medium coverage.
Kayla F.
Hollywood, FL
756 reviews
Beauty Junkie Expert Level 5
This foundation is really good. It provides a decent amount of coverage. I do find that I have a hard time covering my acne scars perfectly but overall it is nice.
Cynthia B.
El Paso, TX
14 reviews
This foundation is by far one of the best drug store foundations I've tried, the coverage is amazing, the price even better! I was pleasantly surprised when I saw how well it works. Definitely plan on repurchasing!
Madison H.
58 reviews
Beauty Junkie Expert Level 1
I love the new wet n wild Photo Focus Foundation!! It's my new favorite foundation EVER! It holds up so well on me and it looks so beautiful! Go Check It Out!
Shawna B.
New Boston , OH
129 reviews
Beauty Junkie Expert Level 2
Just bought this and have used it once so far it's lasted all day it doesn't feel heavy and hasn't separated and it's 90 degrees out. I think it's my new favorite.
Lupita Z.
Wasco, CA
22 reviews
Beauty Junkie Expert Level 1
I had to go buy this and tried it out for my self and i totally love it! I have oily skin and i was really surprised at how it held on my face after wearing it for about 8hrs it still had a flawless look it felt very light weight and had medium to high coverage for me i prefer this over loreals true match and over kat von d's foundation and for only 5$ will definitely be repurchasing over and over again and will definitely recommend
Brittanee G.
91 reviews
Beauty Junkie Expert Level 2
Review for: Cream Beige more...
This is my new fav for drug store foundation!! With my dry skin this foundation has been working wonders!! Although it does have a strong smell, I have be really enjoying this product!!
paola c.
Fort Worth, TX
322 reviews
Beauty Junkie Expert Level 3
I love love this foundation it's almost full coverage and very very cheap, I do have sensitive skin and this product eight here, does NOT break me out. I love it.
Bianca L.
76 reviews
Beauty Junkie Expert Level 2
Great foundation, great price, natural finish, good shade range. Wet n wild stepped it up and is killin it lately. Smells like paint tho but its not overwhelming.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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