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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,389 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8389)
Q&A (456)
Media (1673)
Ashley N.
139 reviews
Beauty Junkie Expert Level 2
I LOVE this foundation!! They have a good shade range which is a plus. It is buildable so you can achieve a full coverage look. There is no flashback and I find the shade shell ivory makes my skin tone very well. The only downside of this foundation is that it smells awful, kind of like paint. The smell does not linger but when you open the bottle it stinks. If you can get over the smell, this is an amazing foundation.
abbie b.
28 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
Medium to full coverage but definitely buildable without getting cakey. Works best with a brush rather than a sponge to blend easier and to avoid caking. On combination skin it works well when mixed with moisturizer but by itself it is the slightest bit drying.
Beth B.
146 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
I have searched for a great drugstore foundation, and this one did not disappoint. The coverage was great, but not thick. It is super liquidy (not a real word) but when then dries matte. The applicator looks like a spatula, and it lets you scrape every last drop of product! Only one con to this product the smell is weird. But the foundation is so great I can get past the smell. 😂
Brianna C.
Hialeah, FL
102 reviews
Beauty Junkie Expert Level 3
Review for: Cream Beige, Soft Ivory more...
this foundation is pretty good for its price ! it does smell like house paint though /: lol. u need to be careful cause too much added can be cakey but i really like the of this foundation. it is a matte finish so i wouldn’t recommend for people with dry skin.
Colleen A.
57 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I bought a bottle of this bc everyone raves about how great it is for the price. I was not let down. It gives great coverage but doesn’t feel super heavy. I have combination skin and it lasts all day. For the price you are paying for this it’s pretty amazing.
Jay 💖.
729 reviews
Beauty Junkie Expert Level 5
Review for: Rose Ivory more...
This foundation is quite literally my holy grail. You can use it with a beauty blender/sponge or with a brush,but I prefer to use my sponge. It has amazing coverage,doesnt look cakey,and dries down to a beautiful,healthy finish. I'd definitely recommend!

Pros: Looks amazing,feels nice on the skin,not very drying,looks almost flawless. Other products play very nicely with it,and it's buildable.

Cons: Has a strong,harsh scent,but that goes away very quickly. But if that'll bug you,pass on it. wet n wild Photo Focus Foundation
Amiya L.
Woodstock, GA
115 reviews
Beauty Junkie Expert Level 2
Shade is too orange So I have to mix it, but aside from that I believe the coverage is decent. It creases up for me, I have combination to oily skin. So maybe if you aren't oily it will be perfect for you. It does last at least for 5 hours in hot /humid weather. And pictures in bathroom lighting are good. I have yet to do my makeup during the day, only wear for night out. So not sure of natural lighting situations.
Stacy W.
Terrell, TX
67 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This is one of my favorites at the moment. It looks decent on the skin. It doesn’t feel or look cakey. The only issue I have is that it oxidizes a little bit, but it’s wearable. I could even go down a neutral shade, but I’m afraid that may be too light even with oxidation.
Beatriz G.
Lehigh Acres, FL
8 reviews
Review for: Buff Bisque more...
This is my absolute favorite foundation of all time it’s super light weight and super full coverage is silky smooth on your skin I’ve always purchased high end foundations but this foundation has beat all of them and the price ! I get so many compliments on my foundation when I use this product.
Kerstian S.
56 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
When I decided I wanted to use foundation I asked a few friends of mine which they preferred and all of them suggested this one! After getting it and trying it I know why! It's not a heavy liquid foundation. Honestly I don't feel like I'm wearing anything! I actually have recommended this to a friend of mine who also loves it!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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