wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,081 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,221)
Q&A (521)
Media (1820)
Megan B.
Napa, CA
28 reviews
Beauty Junkie Expert Level 1
Ok... I'm like everyone else thinking really?... Wet n' wild foundation?.... Hmmm....
It is good, nice medium coverage, light weight, but... It does have a strong scent of... Paint.. But! It goes away and it's not too bad. It wears beautifully and I highly recommend for if your just starting out with make-up, or if you just want a less expensive foundation to wear on those days when you don't want to use your more pricey ones.
Lucy S.
84 reviews
Beauty Junkie Expert Level 1
This is my all time favorite foundation. I love how light it feels on the skin. It is easily blended and you can easily build it up to get the level of coverage you need.
alexandra M.
938  E. Alfred  Dr. Lake Alfred fl.
24 reviews
Beauty Junkie Expert Level 1
Today was my second time using this foundation and I love it, but you have to use a primer first because I have oily skin and the foundation wasn't oil free like it said
Jossie M.
17 reviews
This has been my holy grail foundation for the past year, it has amazing coverage, it controls my oily skin but doesn't make it completely matte to the point that it looks tacky. Very natural.
Wendi S.
Marengo, IL
434 reviews
Review for: Nude Ivory more...
I saw this at Wal-Mart and I thought 5 bucks for foundation that is good? Get real! But this stuff is awesome! It wears all day and doesn't make you oily! I love it. Wet & Wild is slaying!
Chloe W.
Wichita, KS
28 reviews
Beauty Junkie Expert Level 1
Natural coverage, great price, but the smell is awful! It smells like art class, something along the lines of acrylic paint. I didn't continue to use due to that reason.
Jessie M.
Middletown, NY
84 reviews
Beauty Junkie Expert Level 2
Definitely this foundation surprised me. The coverage is great and doesn’t have a smelly smell to it at all. The foundation lays nice on the skin and doesn’t feel heavy at all.
Katie V.
Del City, OK
18 reviews
Beauty Junkie Expert Level 1
By far my favorite foundation to use. Easy to blend and long lasting. I would recommend using a beauty blender to apply. It has a matte finish and sits well on the skin.
Jazmine M.
Mission, TX
243 reviews
Beauty Junkie Expert Level 3
I mix this with a glow pigment I have & i like the finish product! If you’re looking for a dewy finish i recommends. The only problem is the scent but it doesn’t linger!
Avery P.
Alice, TX
45 reviews
Beauty Junkie Expert Level 1
This product is well worth what you pay. The product is light weight. The coverage is not a full coverage and I prefer a full coverage. Good for any skin type. I would probably buy this again.
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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