wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,560 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8560)
Q&A (460)
Media (1716)
Rebecca T.
Rittman , OH
11 reviews
Review for: Peach Natural more...
I was hesitant to try it because I have sensitive skin but I love it! It covers up my acne scars and blemishes so nicely and haven't caused my face to break out at all!
carlabelen_tx B.
3 reviews
Review for: Porcelain more...
I loveee this foundation it sucks that i picked out the wrong shade but its so light weight !!. And my skin looks so good when im wearing it !. And its less than 7$. 💖
Alexis n.
Mesa, AZ
170 reviews
Beauty Junkie Expert Level 2
Love this new foundation. It works great on combo type skin. I find it works great if you use a foundation brush first and then go over it with a damp beauty bleander.
Kendall H.
Pickton, TX
12 reviews
Review for: Nude Ivory more...
Not full coverage like I thought it would be, but it has a very light weight feel on the face. Stinks like paint thinner when you are applying but I don’t seem to smell it throughout the day.
Ariel M.
Wilmington, NC
60 reviews
Beauty Junkie Expert Level 2
I like this foundation but it’s kinda hard to find a shade to really match you. I mix two together but sometimes it comes out too dark, I wish there were more shades.
pauline b.
Exeter, CA
25 reviews
Beauty Junkie Expert Level 3
I have a standing on your feet management job and I work an 8 hour shift. My photo focus lasts all day without a touch up or without blotting with oil control papers. One of the best foundations I own. Skin care routine is Ole Henriksen face wash and toner in the green bottles and Loreal Revitalift cream before bed. *Photo is not retouched* Reviewing as a courtesy because influenster sends me free products to try* wet n wild Photo Focus Foundation #olehenriksen Ole Henriksen Balance It All(TM) Essentials Set L'Oréal - RevitaLift Anti-Wrinkle + Firming Night Cream 50ml
Brittany B.
Springfield , OR
81 reviews
Beauty Junkie Expert Level 2
This foundation is $4.98...that's a steal for how amazing this product is!! It's full coverage lasts ALL day keeps me matte what more can you ask for?? I highly recommend! I will repurchase
20 reviews
Review for: Porcelain more...
I hate this product. I saw a lot of good reviews and how good coverage it was but for me I hated it. It made my pores look so much larger. Also it made me look like a grease sack and the color was too white. I don’t recommend this I looked like a hot mess !!
Sara B.
Richland, WA
1086 reviews
Beauty Junkie Expert Level 5
I just can't believe how much Wet n Wild is stepping up their game!!! I love that they are becoming a higher quality brand for a drug store price! The wet n wild Photo Focus Foundation is awesome! A little goes a very long way. The only reason why I gave it 4 out of 5 stars is because it smells exactly like paint ! Yes you read that right! It smells horrible and I am talking a very strong paint smell! It goes away a little while after you apply it. If you can get past the scent then you will love the overall quality. It blends nicely and doesn't settle into fine lines.
Sophia M.
United states
33 reviews
Beauty Junkie Expert Level 1
On my skin it looks a little to cakey for me but overall nice finish and good light formula wet n wild Photo Focus Foundation. Its a good foundation for everyday use.
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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