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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,392 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8392)
Q&A (456)
Media (1673)
Victoria B.
Lakeland, FL
35 reviews
Beauty Junkie Expert Level 2
I love this foundation! It is not cakey. Very natural looking and works perfectly with my normal to dry skin. It is also very affordable. I recommend this product and will definitely buy it again. New holy grail foundation.
Summer  W.
Victorville, CA
219 reviews
I recently bought this a few months back when it first came out.
So many people rave about this so I thought I'd give it a try since it's soo affordable.
It definitely is a full coverage matte type foundation. I absolutely do think it's one of the top drugstore foundations.
I am combination skin
Depending on weather winter I'm dry summer I'm oily. I think this will be a nice summer foundation because it is so matte. Right now I'm so dry and it definitely clings and creases around my smile lines. Other than that it's a nice foundation.
Madeline A.
Inverness, FL
80 reviews
Beauty Junkie Expert Level 2
Really like this wet n wild Photo Focus Foundation is such a natural coverage and no flash back look great all day i just love it so much! Really beautiful
carlabelen_tx B.
3 reviews
Review for: Porcelain more...
I loveee this foundation it sucks that i picked out the wrong shade but its so light weight !!. And my skin looks so good when im wearing it !. And its less than 7$. 💖
valentina v.
Haledon, NJ
62 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
this is my go to foundation every day! Its medium to full coverAge And for the price you get what u pay for ! I love wet n wild so much i wAnt to work with them in the future
marissa g.
Hoffman Est, IL
257 reviews
Beauty Junkie Expert Level 3
i recently tried this couple months ago and ive been using it since the coverage is great and it has a blurring effect that makes your skin look picture perfect i love it
Aaron A.
Paragould, AR
27 reviews
Beauty Junkie Expert Level 1
Love this foundation and for the price you cannot go wrong! Doesn't settle into fine lines, looks flawless in pictures. Absolutely love it and would recommend to anyone
Brittany M.
4 reviews
This Foundation is amazing it Blends really easily and it's full coverage you can build it up it looks Flawless on the skin and the only downfall I don't like to smell
Izaira H.
74 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
By far the best full coverage foundation at the drugstore! And you cannot best the price! It’s a satin finish not too matte. The smell is strong though. But I love it!
Alexis n.
Mesa, AZ
164 reviews
Beauty Junkie Expert Level 2
Love this new foundation. It works great on combo type skin. I find it works great if you use a foundation brush first and then go over it with a damp beauty bleander.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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