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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (454)
Media (1667)
Amanda A.
35 reviews
Beauty Junkie Expert Level 1
Very good foundation for the price!! Love the shade range. No flashback. Doesn't oxidize. Blends nicely with a brush or beauty blender. Demi matte finish. Has a VERY strong paint smell. Planning on buying in various shades.
Meg W.
7 reviews
Review for: Classic Beige more...
I am in LOVE with this foundation. It is so light feeling, but it has a great coverage. It blends out well with a brush or a sponge. At this price point- one couldn’t find a better foundation.
Daisy R.
Covina, CA
57 reviews
Beauty Junkie Expert Level 2
this is okay, nothing special! dries quickly so i would recommend doing it in sections, i don't feel like it was full coverage but maybe just didn't use enough? it smells awful like wall paint, wouldnt repurchase and considering returning
Jackie C.
Gretna, LA
21 reviews
Beauty Junkie Expert Level 1
Sunny M.
Slidell, LA
323 reviews
Beauty Junkie Expert Level 4
Review for: Porcelain more...
The absolute worst foundation I’ve ever tried. First off, it smells like straight up paint, it’s so runny, and it does not blend what so ever. It looks so patchy and uneven.
marissa g.
Hoffman Est, IL
257 reviews
Beauty Junkie Expert Level 3
i recently tried this couple months ago and ive been using it since the coverage is great and it has a blurring effect that makes your skin look picture perfect i love it
Steph A.
West Valley City, UT
32 reviews
Beauty Junkie Expert Level 1
I have tried so many different types of foundations, expensive and cheap. This by far is the one I've had the best luck with. The match is great and so is application.
Alyssa T.
6 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This foundation is easy to apply because of the applicator. It’s spreads smoothly with a beauty sponge. It stays on all day and has no flashback when taking a picture.
Rebecca T.
Rittman , OH
11 reviews
Review for: Peach Natural more...
I was hesitant to try it because I have sensitive skin but I love it! It covers up my acne scars and blemishes so nicely and haven't caused my face to break out at all!
Susie G.
N Highlands, CA
140 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
The coverage from this was pretty good. However, did not last all day and it slid right off my nose and forehead after a few hours. The smell is a little off-putting too.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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