wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,985 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,831)
Q&A (498)
Media (1774)
Brooke G.
Oliver Springs
15 reviews
I’m having trouble finding a shade that matches my skin tone and the foundation smells like paint. But overall it provides good lasting coverage for the fact that it’s $5
Penelope S.
El Paso, TX
40 reviews
Beauty Junkie Expert Level 1
Was able to find a pretty exact match for my skin. You don't need much, however; you do need a good setting powder with it. It's lasting power is mediocre. Overall, nice.
Katie T.
Tulsa, OK
139 reviews
Beauty Junkie Expert Level 3
This is one of the only foundations that doesn't cake up around my nose or feel too heavy. It doesn't claim to be matte but it works better than some matte foundations I've tried. It looks natural (even though I need to go a shade lighter). It seems more like light coverage to me but I actually prefer light coverage around my t zone as long as I can build up elsewhere, & I can! No flashback & I love the glass bottle but it's so thin I wish it had a pump, though the spatula is better than nothing. The paint smell is a bit much. Overall it's great for the price & I will be buying a lighter shade asap.
Megan B.
Napa, CA
28 reviews
Beauty Junkie Expert Level 1
Ok... I'm like everyone else thinking really?... Wet n' wild foundation?.... Hmmm....
It is good, nice medium coverage, light weight, but... It does have a strong scent of... Paint.. But! It goes away and it's not too bad. It wears beautifully and I highly recommend for if your just starting out with make-up, or if you just want a less expensive foundation to wear on those days when you don't want to use your more pricey ones.
Erica G.
120 reviews
I LOVE this product. This inexpensive drug store foundation is one of the best full coverage foundations that ive come across. Definitely a must have in your make up bag.
Haley P.
Monett, MO
20 reviews
Beauty Junkie Expert Level 1
I think this product would last longer if I were to use a good primer. Also the temperatures have been hot, so that could be the issue! Will be trying this product again.
Lucy S.
84 reviews
Beauty Junkie Expert Level 1
This is my all time favorite foundation. I love how light it feels on the skin. It is easily blended and you can easily build it up to get the level of coverage you need.
Crystal G.
Asheboro , NC
236 reviews
Beauty Junkie Expert Level 2
I love using this product as Foundation leaves my smooth skin very smooth and clean I love the way leaves my skin I can honestly say try this Foundation if you haven't yet
Hannah W.
Redding, CA
46 reviews
Beauty Junkie Expert Level 2
This is my current go to foundation. I have a light skin tone with oily skin and this foundation stays on me all day! I love the finish and the price makes it all even better
Maria M.
501 reviews
Beauty Junkie Expert Level 5
This is one of my favorite foundations. I love using it daily. The coverage is fantastic. I love how beautiful it makes the skin look once applied. I love the applicator.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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