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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,388 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8388)
Q&A (456)
Media (1673)
Tamarra L.
Columbus, IN
205 reviews
Beauty Junkie Expert Level 1
I love this foundation it has a nice range of color selection and it looks like a higher end foundation. It's easy to blend out and has long lasting impression for the day.
Sierra F.
9 reviews
This is a nice foundation for the price! It is very lightweight on the skin. However it is a little dry for my dry skin. Would recommend putting on a good moisturizer before applying. But it does look good in photos as it claims.
Katy P.
15 reviews
My first impression is that it smells like paint. Also, I mix this with something luminizing, or my face starts to look like the desert floor. But, hey, it's less than $10
Karrah M.
Gastonia, NC
74 reviews
Beauty Junkie Expert Level 1
I love this foundation! It gives me a full coverage matte look without clogging my pores or irritating my skin. It's easy to apply and goes on smoothly. You must try this!!
mary w.
28 reviews
Beauty Junkie Expert Level 1
This is honestly one of my favorite foundations of all time. It was hard finding the right shade but once I did I was very satisfied. Smells kind of like paint but oh well.
Hannah W.
Wildwood, FL
56 reviews
Review for: Amber Beige more...
This foundation is so good for the price! I believe it's around $5 and there's over an ounce in the bottle which is a little more than your average foundation. It gives you medium to full coverage which I absolutely love! Apply it with a beauty blender and you will be amazed with the finish! wet n wild Photo Focus Foundation
Marie R.
Tampa, FL
49 reviews
I wish I could love this foundation as much as everyone else. The price is amazing but it just doesn't work for me. I love the spatula in the cap! It's genius packaging. The foundations itself smells like you're smearing paint all over your face. The smell doesn't linger for long but it does really bother me while it lasts. This foundation dries a lot faster than what I'm used to and prefer to apply with a beauty blender. If I use a brush I can't stand the way it looks and I must use a hydrating primer ( I have normal skin). I would says it's a medium coverage foundation and isn't the best at building up. Throughout the day it starts to fade and my dark spots start peeking through which defeats the whole purpose of wearing foundation. 
Guadalupe B.
Chicago, IL
37 reviews
Beauty Junkie Expert Level 1
This product does the job. However, when opening this up it smells like straight up house paint. This also seems to cling to dry areas on the skin, so it is more suitable for oily skin.
Sofia A.
Coral Springs, FL
32 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
Took me a little while to finally found my shade. So that sucked. But overall it has a nice medium to buildable full coverage. It lasts pretty long before my natural oils come through.
Tammy P.
Beechmont, KY
11 reviews
Completely full coverage! Blends easily and lasts all day on my oily skin. I would even go as far to say that it is comparable to my clinique beyond perfecting foundation. For around six bucks at the drug store you can't go wrong.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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