wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,099 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,288)
Q&A (527)
Media (1830)
Kelsey C.
New Salisbury, IN
30 reviews
Beauty Junkie Expert Level 1
My favorite drugstore foundation! The formula gives a slight dewy look without being oily. It is easy to apply and lightweight, yet has a high coverage. I have oily skin and the formula works perfectly!
Breanna C.
Clarksburg, OH
220 reviews
Beauty Junkie Expert Level 4
This foundation looks so natural and beautiful but smells so much like paint. I can't get over the smell. Wet n wild, please do something about it. The smell is so overpowering
Price is good ! Quality of the product is SUPER good. Come with an applicator super easy to apply. For combination & oily. Only Con is the scent of the foundation. But yes definitely would repurchase this great new affordable foundation.
Raychel H.
desert hot springs
6 reviews
Review for: Amber Beige more...
I LOVE THIS PRODUCT! The coverage is medium and I love the applicator, it’s long lasting and I would most definitely buy again!the only con is the smell but other than that it’s GREAT! highly recommend
Laura P.
253 reviews
Beauty Junkie Expert Level 4
While I like how this foundation feels on the skin, and I like how it looks on the skin; I don't like how it smells or lasts. It smells like paint, and doesn't hold up for long hours.
Bennetta F.
Alva, OK
78 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
For a drugstore brand foundation this really compares nicely to my younique foundation. I love the coverage it gives and it lasts all day with very little wear showing. The price is amazing !
Janet N.
Fife Lake, MI
35 reviews
Beauty Junkie Expert Level 1
I have bought and repurchased this foundation I love it. It's not heavy on my skin, it dries down good, last for hours. I will keep repurchasing it especially for the price..
leslee w.
Bowling Green, KY
12 reviews
Beauty Junkie Expert Level 1
Coverage is great and looks great in photos it's medium to full coverage gets 4 stars because of smell it smells like paint but has matte finish and good for most skin types.
Justine H.
St Augustine, FL
102 reviews
Beauty Junkie Expert Level 2
Honestly, this is a great foundation.
Goes on with no problems
Doesn't change to a funky color when oxidized.
Though, my face feels tacky and that's the only draw back for me.
Heather H.
Stoneville, NC
110 reviews
Beauty Junkie Expert Level 2
My all time favorite foundation. Great buildable coverage, looks amazing on the skin and in pictures. Blends out well and is also long wearing. Last but not least it's cheap!
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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