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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (455)
Media (1669)
Kelsey C.
New Salisbury, IN
23 reviews
Beauty Junkie Expert Level 1
My favorite drugstore foundation! The formula gives a slight dewy look without being oily. It is easy to apply and lightweight, yet has a high coverage. I have oily skin and the formula works perfectly!
Cynthia A.
Las Vegas
14 reviews
I seriously fell in love right as I applied it! It was my first time trying it and it honestly won't be my last! Love the full coverage and it's super lightweight on your skin!
Daniela E.
San Diego, CA
30 reviews
This is the most amazing drugstore Foundation, when I tried it for the first time I was so amazed, the finish is like a high end foundation. It goes smooth and your skin looks super natural and Flawless.
Tracey M.
Bogalusa, LA
4 reviews
I love this foundation. I have dry dry skin and after 8 hours of working all day it still looks great ! It's so affordable I prefer this foundation over my high end foundation.
Price is good ! Quality of the product is SUPER good. Come with an applicator super easy to apply. For combination & oily. Only Con is the scent of the foundation. But yes definitely would repurchase this great new affordable foundation.
Macie S.
Mansfield, OH
38 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
It’s medium to full coverage but I always like to mix this with a full coverage foundation. It’s light and easy to apply . I have oily skin so it was fine for me ! I would recommend because no flashback!
Chelsea M.
12 reviews
Review for: Cream Beige more...
I for one love this foundation. I mix it with the Milani foundation and it is amazing. The only downside of the foundation is the smell but other than that I would recommend it
Itzel M.
Tacoma, WA
71 reviews
I recently purchased the foundation I loved the consistency I was just disappointed in the shade it gave me a very peachy tone I just might have to mix shades together to find the right shade for me or just maybe the store I purchased it from wasn't in stock with the shade I needed. Love that it's light weight & well for me it was long lasting. It's a very full coverage foundation at a great price. Love the airbrush finish I just think ladies you gotta try it out.
Bennetta F.
Alva, OK
77 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
For a drugstore brand foundation this really compares nicely to my younique foundation. I love the coverage it gives and it lasts all day with very little wear showing. The price is amazing !
Ashley K.
17 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I absolutely love this foundation! It looks flawless in photos and wears so well throughout the day. Can build up to full coverage without breaking up. I highly recommend it.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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