wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,987 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
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  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,851)
Q&A (500)
Media (1780)
Daniela B.
82 reviews
Beauty Junkie Expert Level 2
Purchased at: Walmart
Review for: Soft Beige more...
I really love this foundation, is the kind of you can build till you get the perfect amount of product, and the coverage you’re looking for. This was actually my favorite before trying the maybelline super stay. I blend this one with a brush and it works perfectly, it sets pretty matte once it dries, and the color range is just great. The only issue I have with this foundation is the smell, it really smells like paint but once it dries it almost disappears. Also, it says it will not cause you flashback and it really doesn’t, so that’s a plus.
Nicole K.
Whitestone, NY
56 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
Not sure why everyone raves about this foundation so much. It smells like paint, it makes me soooo oily within a couple hours, takes a lot of work to blend, and the shade range is terrible. If you want a good drugstore foundation, check out Maybelline Fit Me instead.
Emily C.
Edinburgh, IN
25 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
First, I have to say, for this price, you cannot beat this. There are a lot of amazing things, it looks amazing, covers well, doesn’t settle, and is just amazing overall. But, Im assuming you’ve heard the good, but not any of the bad, so i’ll just tell you here. It doesn’t wear amazing on combination skin. It disappears from oily parts, and cracks up around dry parts after a little while of wear. The undertones aren’t the most accurate, so don’t rely on what they say it is to determine your shade. Overall, it is great though for this price.
Sabrina K.
120 reviews
Beauty Junkie Expert Level 2
I have a mixed relationship with this foundation... on the one hand this has amazing coverage, but on the other, it smells like paint, and has the weirdest application. Personally, if this wasn’t SO cheap, I wouldn’t repurchase... however I have because of the price.
Madison M.
Cherryville, NC
35 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
Review for: Porcelain, Nude Ivory more...
I picked this foundation up thinking it would be amazing based off of it's reviews, but unfortunately that wasn't the case. I tried using different moisturizers, primers and powders, but it always seemed to sit on top of my skin. I also had issues with it not wanting to blend and it becoming blotchy as I wore it.
Nadine G.
Augusta, GA
82 reviews
Beauty Junkie Expert Level 2
One of the few foundations that didn't oxidize too badly on my skin and was fairly decent coverage.

It's a runny consistency, which makes it light coverage for the first application, but it's build-able. One of the few draw backs is the smell; it smells like latex paint. I don't know what causes that, but I do have sensitive skin and nothing in this product aggravated it. 

I would purchase it again to give it another shot, but it's not the best foundation I've ever tried. The price point makes it worth trying though!
Madelyn C.
Ottawa Lake
20 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
So this product definitely gives great coverage. I used to say this was my favorite foundation, but either my skin has changed or the formula has changed or maybe I need to purchase a new one. It no longer sinks well into my skin, more just sits on top and tends to slide around even when I set it with powder. I do love the color range of these foundations so great job on that W&W. I would probably try these again in the winter, maybe having a bit drier skin may help. It is a great price and definitely a great beginner foundation.
Anna T.
Summerville, SC
32 reviews
Beauty Junkie Expert Level 4
Review for: Cream Beige more...
I picked this up on the recommendation of a friend. And I am SO GLAD I did. I had written off Wet 'n Wild as a brand ages ago since it was "little kid makeup" to me. I was so, so wrong. I was impressed with the built in spatula applicator. It makes applying makeup so easy and I don't have to worry about wasted product on the back of my hand. It feels lightweight while still giving me the coverage I want. I don't have as much oxidizing as with other drugstore brands either. I will absolutely be keeping this in my every day rotation! 
Brittany H.
80 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This foundation is worth all the hype, it’s medium to full coverage and very buildable. The only problem I have with it is that it is very watery and has a paint like smell. If you can’t get pass all these, it’s a wonderful foundation that’s cruelty free and vegan !
Jaseng L.
17 reviews
Beauty Junkie Expert Level 1
This foundation is great for light to medium coverage for those with not too much skin problems but if you have acne or pimps here and there, this foundation lowkey emphasizes them in my opinion. But the lil spatula is great for applying the foundation and there’s a lot of foundation in it so definitely worth it!
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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