wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,079 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,207)
Q&A (519)
Media (1819)
Nicole W.
Stillwater, OK
230 reviews
Beauty Junkie Expert Level 3
Review for: Porcelain more...
So impressed with wet n wild lately. This foundation is really good, it looked gorgeous on my skin. It blended nicely and I didn't have to blot much. Really enjoy this foundation and I will keep it stocked up!
diana r.
Des moines, IA
33 reviews
Review for: Amber Beige more...
Product was everything its said to be. I love it. It does not feel heavy on the face..it is perfect for a no-makeup makeup look. Would highly recommend it. Not to mention it is very cheap.
Yendie B.
6 reviews
Beauty Junkie Expert Level 1
Absolutely adore this foundation. My holy grail. I have oily skin and this is the absolute only foundation that touches my face. I tried the mattes of the higher end and Nothing Worked.
Kayla A.
Cartersville, GA
138 reviews
Beauty Junkie Expert Level 4
All around awesome foundation! Especially for the price. The only thing they lack is a decent color selection. It's a medium/light buildable coverage foundation, absolutely perfect for every day wear
Klara M.
Pinellas park, FL
252 reviews
Beauty Junkie Expert Level 3
Review for: Other more...
I got my shade in soft ivory. I’m really surprised it covers really well I don’t like the application of it. If it had a pump I would love it more. It’s lightweight I would recommend it.
Emily T.
St Petersburg, FL
31 reviews
Beauty Junkie Expert Level 1
I really like this new wet n wild foundation. This is a great drug store foundation. It keeps me matte without drying out my skin. Looks best when a primer is used first.
Megan E.
Spartanburg, SC
30 reviews
Beauty Junkie Expert Level 1
Best Bang For Your Buck! The price is cheap but the look is professional. Goes on easy and stays on. Heat and humidity is no match for this foundation. Definitely will be buying again !
Jacqueline G.
Las Vegas, NV
358 reviews
Beauty Junkie Expert Level 4
wet n wild Photo Focus Foundation I underestimated this foundation, overall it has really good coverage and the finish is beautiful. The only thing I cant get past is the smell
Amanda S.
Colorado Spgs, CO
222 reviews
Beauty Junkie Expert Level 3
Review for: Cream Beige, Buff Bisque more...
I love this foundation. I’m down to the last few applications of my third bottle. It does smell like paint but has the most beautiful finish. One my favorite drug store foundations ever.
Diana C.
Fort Worth
5 reviews
I seen everybody on YouTube going crazy about this foundation and let me tell y’all this foundation is worth the buy and c’mon for only 6$?? Who would want to pass that ?! My face looks so flawless every time I wear it and it applies so smooth only downside is the smell I didn’t like it but once it goes on your face you won’t be able to smell it , definitely will stock up on these !
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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