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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Dorothy E.
Carbondale, IL
17 reviews
Beauty Junkie Expert Level 1
This foundation is so smooth and bulidable. It's also weightless and is a staple for big events! I loved wearing this for photos and for prom. Definitely have me the skin of my dreams no matter the lighting and camera!
Susie E.
288 reviews
Beauty Junkie Expert Level 4
I really love it! I think this is one of my best cheap foundation that I can have! So easy to blend and medium coverage! And the most important think about this product is it cruelty free!!
Nicole W.
Stillwater, OK
230 reviews
Beauty Junkie Expert Level 3
Review for: Porcelain more...
So impressed with wet n wild lately. This foundation is really good, it looked gorgeous on my skin. It blended nicely and I didn't have to blot much. Really enjoy this foundation and I will keep it stocked up!
Desiree B.
Rome, NY
234 reviews
Beauty Junkie Expert Level 3
Hands down best drug store foundation. I use this on a daily and it literally gives you that porcelain skin. It has the ultimate full coverage, it has a cute applicator, and it's affordable!
Maddy S.
Brimfield, IL
174 reviews
Beauty Junkie Expert Level 3
wet n wild Photo Focus Foundation horrible coverage. I was upset about this product because after 2 hours of wearing it
It started to smudge alot. It also made my face kanky too.
Kimber B.
16 reviews
I wasn't impressed. The smell was horrible and I had a difficult time finding my color. There are not many to choose from. The coverage is ok but I couldn't get past the paint thinner smell. I wouldn't buy this again.
started m.
Sanford, ME
23 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
Overall I really liked the Wet N Wild photo focus foundation, its lightweight but still build-able, with a matte finish, light-medium coverage. Slightly drying. Would definitely buy again.
StarrAnn F.
Brooklyn, NY
72 reviews
Beauty Junkie Expert Level 1
Great $6 foundation. It's full coverage but o wouldn't say this is great for oily skin girls or to last so long. It can get a little cakey with too much powder but it gives a great finish.
Lizzette G.
Houston , TX
281 reviews
Beauty Junkie Expert Level 4
This foundation does it for me on any occasion.I can easily blend it with my beauty blender.The price is also great at any store.I recommend it to anybody ! They also have lots of shades.
Emily H.
9 reviews
This is my favorite foundation ever! The color selection is amazing and stays all day! There is absolutely no camera flashback either!! I'd say it has medium coverage but it is very buildable! It's the best foundation!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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