Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,394 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8394)
Q&A (457)
Media (1674)
Melanie R.
Cranston, RI
168 reviews
Beauty Junkie Expert Level 3
Review for: Porcelain more...
Been using this foundation for the past 6 months or so. I’d describe it as a natural finish, but doesn’t dry down enough for me and my personal preference, so I almost always use a setting powder. It’s a medium coverage, and I still typically use a concealer.
This is definitely best applied with a sponge vs a brush.
But honestly I love this foundation! I love that I can save money by getting a drug store foundation that performs like a high end one. It stays on all day, and once set doesn’t move. Easily buildable as well. Will continue to buy.
Ronni P.
46 reviews
Beauty Junkie Expert Level 1
I bought this because of all of the hype surrounding it and at first I thought it was great, thought the smell is extremely off putting. But eventually I noticed how much I was breaking out, so unfortunately for me and my sensitive skin, this product did not work out.
Cali F.
Springfield, MO
207 reviews
Beauty Junkie Expert Level 3
Eh. Its okay. I bought it from a bunch of YouTube recommendations. I have it in the lightest shade. It works well. But for me it separates weird on my skin. Maybe its because I have dry skin. Idk. But I use it occasionally to lighten up darker foundations if necessary.
Lauren N.
431 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
I friggin love this foundation so much! This is a more dewy foundation and probably wouldn’t be good for people with oily skin but for my dry skin it’s perfect and it has really good coverage and even better it’s super affordable ! Wet and wild killed it with this one
Roberta D.
Reading, PA
134 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
This is amazing. The fact that its such a great price point is a bonus. The product itself wears long and is buildable.I would say its light to medium coverage. I also wear a concealer underneath it in order for the perfect coverage. It doesn't smell or oxidize. 
Bella T.
27 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
this is such a good drugstore foundation! It has a light to medium coverage and I think the formula is SO amazing! The applicator is so new and unique and it’s cool!
I don’t think the darker shades are very impressive but I still think the actual foundation is amazing!
Emily C.
Edinburgh, IN
25 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
First, I have to say, for this price, you cannot beat this. There are a lot of amazing things, it looks amazing, covers well, doesn’t settle, and is just amazing overall. But, Im assuming you’ve heard the good, but not any of the bad, so i’ll just tell you here. It doesn’t wear amazing on combination skin. It disappears from oily parts, and cracks up around dry parts after a little while of wear. The undertones aren’t the most accurate, so don’t rely on what they say it is to determine your shade. Overall, it is great though for this price.
Sabrina K.
120 reviews
Beauty Junkie Expert Level 2
Review for: WW369C_3 more...
I have a mixed relationship with this foundation... on the one hand this has amazing coverage, but on the other, it smells like paint, and has the weirdest application. Personally, if this wasn’t SO cheap, I wouldn’t repurchase... however I have because of the price.
lauren D.
Fullerton, CA
103 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
Okay so I am a bit of a foundation snob. I would have never in a million years thought to purchase a wnw foundation (sorry!!!) but I was in a pickle - heading to Mexico for my honeymoon, cvs by the airport, saving my pennies for piña coladas. I tried this foundation and wore it exclusively on my vacation. Wow! My skin looks glows and balances the oily and dry parts of my skin. Not cakey unless you pile it on (don’t do it!) - no flashback! Stayed pretty well in the heat but works better for me back home in California. Highly recommended!
Nadine G.
81 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
One of the few foundations that didn't oxidize too badly on my skin and was fairly decent coverage.

It's a runny consistency, which makes it light coverage for the first application, but it's build-able. One of the few draw backs is the smell; it smells like latex paint. I don't know what causes that, but I do have sensitive skin and nothing in this product aggravated it. 

I would purchase it again to give it another shot, but it's not the best foundation I've ever tried. The price point makes it worth trying though!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.