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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,370 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8370)
Q&A (455)
Media (1670)
Emerald M.
69 reviews
Beauty Junkie Expert Level 4
One of the best foundations. Period. High-end or drugstore. If you can find a shade for you, get it! The price is great and the formula is amazing. Medium coverage and looks great in photos
Katilyn S.
Lena, MS
138 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
I HATE THIS FOUNDATION. Not only does it smell like poison and paint, but it looks sooo bad on my skin. It also did not last all day on me. No matter what primer or powder I used, I couldn’t make this foundation look good.
Haylea P.
Vine grove, KY
19 reviews
Beauty Junkie Expert Level 1
I love how flawless this stuff makes my face, it's in between lightweight and heavy but very long lasting, I would definitely use this a lot also it's very easy to apply, definitely recommend to others
Lydia J.
8 reviews
wet n wild Photo Focus Foundation it was okay at first but then it oxidized really bad on my skin. Wouldent use if you are very nose sensitive or cant stand the smell of chemicals
Rebeca M.
Albuquerque , NM
19 reviews
Beauty Junkie Expert Level 1
This foundation became one of my favorite ones from the day I bought it. It gives the perfect coverage with out looking cakey. I have combination skin and it was perfect I didn't get too oily around my t zone. I love it!
Jessica G.
Puyallup, WA
371 reviews
Beauty Junkie Expert Level 5
I love this foundation since I bought it I use it everyday. The quality of it beats out high end foundations. It stays on all day even through workouts. The finish is semi Mat and flawless.
Elizabeth F.
El Paso, TX
62 reviews
Beauty Junkie Expert Level 2
This is ok it works decently the only thing I can't get past is that when you put it on it smells like wet paint. It's a little thicker then I normally like as well but I can get past that.
Alexandra B.
Haverhill , MA
207 reviews
Beauty Junkie Expert Level 3
I got this because all the youtube beauty gurus are talking about it. Also Ive gotten a few Wet n Wild products such as their liquid lipsticks and megalast eyeliner that have impressed me. 
The price is a bargain, I've seen this as low as 3.99, insane for a foundation.
I love the application. It has a twisted cap with a little paddle on the bottom that is great to dab on the face. It looks great applied with a makeup sponge, coverage is medium. 
This lasted about 5 hours on. I have dry skin and thats when i noticed it started to cumble, but it held through with all the stuff i built over it.
My only complaint is theres so many shades for lighter tones that it's difficult to tell which one i am. But at the same time they describe it by your tone which might make it a bit easier. I recommend this to anyone with combination or dry skin
Emily M.
9 reviews
As good as or better than some high end makeup I have used. The paddle applicator makes it easy to apply on the face and the formula is beautiful. No flash back and photographs wonderfully.
Trisha L.
Homer, GA
260 reviews
Hands down the best foundation I've ever used. I have it in the shade Nude ivory. & for the price you get a whole lot of product. The color is perfect for my skin and it works well with my oily skin.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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