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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (454)
Media (1667)
Julie W.
14 reviews
HONESTLY the best drugstore foundation I've ever used. Absolutely amazing coverage. I'd say medium to full for sure and easiły buildable. They also have a wide variety of shades which I love. Mine is literally the perfect match. I'm obsessed! Only thing I could go without is the scent... it smells like paint!
Ingrid T.
59 reviews
Beauty Junkie Expert Level 2
This is an amazing Foundation, it wears all day long is not Grease and stay perfect, i forgot to wear primer and it works great on my face. I love it. The shade was a perfect mach to my skin.
Andrea M.
Maspeth, NY
11 reviews
This foundation is the BOMB. 
Zero flashback
Looks amazing in pictures 
It has a matte finish and I honestly do not have any cons about it.
Vivian G.
Riverside, CA
27 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
So glad I finally tried this. It was a bit hard to select my shade but its full coverage with two layers. The smell takes a while to get used to but I love the price & it gets the job done!
Lydia J.
8 reviews
wet n wild Photo Focus Foundation it was okay at first but then it oxidized really bad on my skin. Wouldent use if you are very nose sensitive or cant stand the smell of chemicals
Monet K.
Kansas City, MO
31 reviews
Beauty Junkie Expert Level 1
I rather enjoy this foundation. I have dry skin and it doesn't excentuate my dry patches. It has a pretty decent amount of coverage. It just smells so bad. I still can't get over the smell.
Jessica G.
Puyallup, WA
371 reviews
Beauty Junkie Expert Level 5
I love this foundation since I bought it I use it everyday. The quality of it beats out high end foundations. It stays on all day even through workouts. The finish is semi Mat and flawless.
Malori C.
52 reviews
Beauty Junkie Expert Level 1
This foundation is crazy good.  Its a steal of a price.  I have to get 2 colors but I can definitely afford that.  It has great full even coverage.  The smell isnt amazing but it doesnt linger.
Emily M.
9 reviews
As good as or better than some high end makeup I have used. The paddle applicator makes it easy to apply on the face and the formula is beautiful. No flash back and photographs wonderfully.
chris m.
25 reviews
Beauty Junkie Expert Level 1
This foundation is really good! It applies so easily and is so easy to blend. It has great coverage and is extremely long lasting. it is good for all kinds of skin. I would definitely buy this product again in the future.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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