wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,083 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,250)
Q&A (523)
Media (1827)
Marion T.
10 reviews
This is one of the best drugstore foundations that I've tried. It has amazing coverage and stays all day long. It can be built up without looking cakey. The best part is, is that it is under $5!
Cathy W.
24 reviews
Beauty Junkie Expert Level 1
Just started using this about a week ago and fell in love fast. So easy to apply and isn’t heavy. Great for people with dry skin. Has great coverage. Highly recommend!
Krista H.
Bethlehem, PA
212 reviews
Beauty Junkie Expert Level 5
Just recently purchased this after seeing so many beauty influencers rave about it and I'm absolutely in love. It has great coverage and it doesn't feel heavy on the skin at all and it's only $5.
Kayla N.
35 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
Great affordable foundation. I haven’t purchased it my self but have used some of my friends to try out. Very easy to apply. I love how it feels on my skin. Not heavy. I would recommend to anyone
Clarisa K.
New Hartford, NY
34 reviews
Beauty Junkie Expert Level 1
Super beautiful foundation and it is only like $5?! Lays on the skin really nicely and looks really natural. More of a medium/light coverage. Only drawback is it smells like paint thinner, but not enough for me to stop using it
Maritza J.
Tarboro, NC
24 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
This foundation has good coverage but I didn’t like it on my dry skin. This foundation is to matte for my skin type. It caked between my eyebrows and nose. I might be better for oily skin types.
Emma C.
Staffordsvlle, KY
50 reviews
Beauty Junkie Expert Level 1
This is a great foundation but smells like paint to me. It covers well but doesn't seem to last all day. It's lightweight and easy to apply but still smells like paint. I'd recommend to others but warn them it smells like paint.
Jennifer R.
Sheridan, AR
211 reviews
Beauty Junkie Expert Level 3
I really like this foundation. It is very creamy and buildable.. I like the whole wet and wild photo focus line. I am very fair, and it is hard to find a shade that matches me real well. Well done.
Summer G.
79 reviews
Beauty Junkie Expert Level 2
Awesome stuff!! I am 39 and do have some fine lines. This foundation is thin, but covers well without crawling into fine lines. The only thing I'm not fond of is the smell, it's kinda like paint.
susana t.
Bronx, NY
172 reviews
Beauty Junkie Expert Level 3
I love this foundation.  It smells a little funny. but leaves the skin feeling flawless & matte. Im usually oily but with this it last about 12 hours. Its medium coverage but can be build able. 
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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