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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,390 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8390)
Q&A (456)
Media (1673)
Meryl J.
14 reviews
Review for: Shell Ivory more...
I love this, very good match, can be built up and looks very natural. Has a paint smell to it but does not bother me too much, only cons that it’s a bit drying, I would recommend and buy again.
Heather M.
Temple, GA
96 reviews
Beauty Junkie Expert Level 3
Best drugstore foundation out there!!! It smells awful, but is just as good as high end foundations. Buildable coverage, lasts all day. Good shade selection. Best when set with photo focus powder.
Natalia A.
13 reviews
This foundation has been my holy grail since it came out! It works perfectly with both a sponge or brush. It stays on for so long and I have oily skin!! Not to mention it's full coverage! 
Wuendy F.
78 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I love this foundation. It works really good. The only thing I don’t really like is that it settles on my smile lines. But I use powder on that area. Other than that it works amazing and it’s super affordable. I recommend it.
Marquea J.
Chilhowie, VA
177 reviews
Beauty Junkie Expert Level 3
One of the best drugstore foundations ever! It's amazing for oily skin. Doesn't make my face feel oily and doesn't breakup as fast as other brands. Coverage is medium to full. Super affordable!
Angelica 🍁.
23 reviews
Beauty Junkie Expert Level 1
The best foundation at the drugstore!! I highly recommend this product. The quality is like the high end foundation but better because it’s only $5!! I absolutely love this foundation so much!
Lori K.
Hesperia, CA
13 reviews
Beauty Junkie Expert Level 1
Wow! Just wow! I love this foundation!!! I can't believe it's a drugstore product. The coverage is amazing and I love how matte it. My only issue is finding my perfect shade. I have to mix two shades to get one that matches.
Sabrina B.
86 reviews
Beauty Junkie Expert Level 4
I'm not sure if I got a bad one but mine smells like paint and has a strong chemical smell. on my skin it's super shiny, lately I have been having combo skin that gets oily throughout the day.
Quinn F.
23 reviews
Definitely one of my top 5 drugstore foundations. Its medium to full coverage and makes your skin look flawless and for the price you cant beat it. I will definitely repurchase when I run out.
Tori R.
Coral gables , FL
52 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
Ommggg this foundation looks flawless on the skin and it’s sooo cheap ! I was really impressed . This could be a dupe for the Becca foundation they almost look identical on the skin ! I will continue to purchase this product
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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