Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,535 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8535)
Q&A (460)
Media (1713)
Heather M.
Temple, GA
96 reviews
Beauty Junkie Expert Level 3
Best drugstore foundation out there!!! It smells awful, but is just as good as high end foundations. Buildable coverage, lasts all day. Good shade selection. Best when set with photo focus powder.
Marquea J.
Chilhowie , VA
177 reviews
Beauty Junkie Expert Level 3
One of the best drugstore foundations ever! It's amazing for oily skin. Doesn't make my face feel oily and doesn't breakup as fast as other brands. Coverage is medium to full. Super affordable!
Brittany T.
Copperas Cove, TX
142 reviews
Beauty Junkie Expert Level 2
Love this foundation. It's my go to. I use it almost every day. It's such a good price. The color scheme is really good and is on point to matching. It does turn mattee and sets fine with miss setting powder
Adrianna P.
Lewis Mcchord, WA
86 reviews
Beauty Junkie Expert Level 2
I love the finish of this foundation. It feels so skin like on. It seems a little hard to match to my color though and has a very distinct smell. But for the price point this foundation is flawless. I also love the applicator
Lori K.
Hesperia, CA
15 reviews
Beauty Junkie Expert Level 1
Wow! Just wow! I love this foundation!!! I can't believe it's a drugstore product. The coverage is amazing and I love how matte it. My only issue is finding my perfect shade. I have to mix two shades to get one that matches.
Tori R.
Coral gables , FL
52 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
Ommggg this foundation looks flawless on the skin and it’s sooo cheap ! I was really impressed . This could be a dupe for the Becca foundation they almost look identical on the skin ! I will continue to purchase this product
Laura L.
Houston, TX
93 reviews
Beauty Junkie Expert Level 4
Review for: Other more...
I love this foundation , I use to get high end foundation and this one does the same . Great price for $5 at Walmart ! I recommend this foundation. It's easy to apply , I now buy this product !
Deanna M.
Louisa, KY
222 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
Extremely affordable. I have combination skin which is acne prone. Has great coverage. I prefer to apply with a blender over a brush. It's thicker. My only complaint is it smells like spray paint.
Sabrina B.
86 reviews
Beauty Junkie Expert Level 4
I'm not sure if I got a bad one but mine smells like paint and has a strong chemical smell. on my skin it's super shiny, lately I have been having combo skin that gets oily throughout the day.
Angelica 🍁.
23 reviews
Beauty Junkie Expert Level 1
The best foundation at the drugstore!! I highly recommend this product. The quality is like the high end foundation but better because it’s only $5!! I absolutely love this foundation so much!
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
288 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.