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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Jessica T.
35 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
Tbh this is one of the best drugstore foundations! be careful though, because this can get real cakey real fast, this is a medium to full coverage and I love it ! It works for me (a dry skin girl) as well as some of my more oily friends! I would 100% recommend to others !
Sarah D.
wakefield , RI
33 reviews
Beauty Junkie Expert Level 1
This is the foundation I use every day! It is SO affordable and has amazing coverage. It does have a bit of a paint smell, but I quickly got over this after I realized how much I loved the look of the foundation on my skin! It is easily buildable for a full coverage look!
Amanda H.
Russellville, AR
109 reviews
Beauty Junkie Expert Level 2
This foundation is amazing for the price, even compared to some pricier foundations. My only complaint is the scent, it smells like paint but it goes away. The spatula attached to the lid is super handy as well. It’s a nice matte-natural finish that lasts most of the day
Erin S.
Norwood, NY
40 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
This is a great product. I love the price point. The only issue I have with this is that it is drying. It’s a lightweight product with medium coverage. Very easy to blend. Would recommend for oily skin but if your very dry like me you want to make sure your using a dewy primer. I like the wet and wild dewy face primer!
Noelia N.
Lake Wales, FL
234 reviews
Beauty Junkie Expert Level 3
Review for: Cream Beige more...
I had high hopes for this foundation and I like it when I first apply it but I don’t really like the way the dress down on my skin. It smells like paint which doesn’t bother me too much but I know it would bother other people. On my dry skin it just cracks throughout the day
Sirena R.
Fresno, CA
118 reviews
Beauty Junkie Expert Level 2
This is my number one foundation of all time! This has super coverage and doesn't feel cakey or heavy on my skin and it does have a smell but it's nothing that can't be tolerated. It's super affordable and comes in many shades and if you haven't tried it yet go get it!😊
Kaitlin K.
164 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
The finish of this foundation is great. However, I ended up throwing it away because it broke me out so badly. Like really badly. Also, it smells like paint thinner and it’s super gross. If it doesn’t break you out, I would recommend it! But be very careful with this foundation.
Raquel L.
Perris, CA
67 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I have to say that I am really impressed with this foundation. I bought it a few days ago and I wore it to work. It looked so good people were even telling me that they really liked the way my foundation looked. Who would ever thought that a $5 dll foundation was going to to be so good. I bought it because I had seen some YouTube videos about it, I was very skeptical about it but now I know that is wonderful andI will continue using it.
Cheyenne B.
Las Vegas
53 reviews
Beauty Junkie Expert Level 1
The foundation is great for its pricepoint, but there are a few things that I’m not to happy about. There isn’t that wide of a shade range, it is hard to find the right shade with the right undertones. I’ve also found that the foundation oxidizes and makes me look orange. I might buy again, but I’m not crazy about it.
Becca L.
8 reviews
Review for: Soft Beige more...
I am back and forth with this foundation. For $5 it amazes me how nice it is. It’s not very matte, it’s more of a natural finish. The coverage is super buildable. The smell however of this foundation is the biggest turn off. The product performs beautifully though so if you don’t mind the smell I would recommend it.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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