Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,357 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8357)
Q&A (454)
Media (1664)
Maria L.
Tehachapi , CA
46 reviews
Beauty Junkie Expert Level 3
This is such a great foundation. And the $4.99 price doesn't hurt. It wears so long and it definetly doesn't flash back at all. The smell is kinda strong but for how good this foundation is I can overlook that.
Nikki F.
76 reviews
Beauty Junkie Expert Level 2
This is a great drugstore foundation. It is medium coverage and it blends really well and stays put. The only downfall is it has sort of a paint smell but it dissipates after a short time! Love this product!
Brooklyn B.
Ann Arbor, MI
60 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
This is the most affordable foundation I have ever used and it’s amazing! It has a medium coverage I would say but you can build it up! It is good for all skin types and I would highly recommend to all!!
Anna D.
61 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
Using the nude ivory. Minimal coverage, wouldn’t use for hiding acne. Wouldn’t use if you are going for a dewy look. It gives you more of a matte finish. Lightweight for sure. Sweat proof. And not a bad price for if you are a beginner. (:
Samantha C.
76 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain, Shell Ivory more...
This is probably my favorite foundation from the drugstore. I would say it’s medium to full coverage with a satin finish. I would say it’s best for normal, dry, and combination skin types. After applying it to the face, I would definitely suggest setting it with a powder, as it is not transfer proof. I find that applying with a sponge rather than a brush gives it a more natural and smooth finish. The quality of this foundation is amazing, considering that this is under $5!

One thing that throws people off with this foundation is the smell. It smells like straight up paint. I personally don’t have a problem with it, but it is something you should note if you are sensitive to strong scents.
Samantha B.
Marlow, OK
46 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
This is a really really nice foundation! Lightweight but full coverage. None greasy formula unlike most brands. A lot goes a long away. Last for a long a bit of time. Definitely recommend to my friends!
Ashley M.
237 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
A great drugstore foundation. It leaves skin looking flawless, covers redness and any imperfections. Is buildable to be full coverage and the applicator makes it easy to apply onto the face. Lasts me all day.
Olivia W.
70 reviews
Beauty Junkie Expert Level 1
Review for: Amber Beige more...
This is the best foundation I have ever used. It goes on flawless looks good up close and far away. It is full coverage and has a huge range of color allowing me to have colors for all my levels of tan.
Tamires C.
Sandy Hook, CT
38 reviews
Beauty Junkie Expert Level 1
O loved this foundation it fits so perfectly with my skin. And it has an amazing price too. I have always had dificulty in finding a foundation that would fit good for me. The other ones were always darker or lighter.
makenze S.
Vidor, TX
56 reviews
Beauty Junkie Expert Level 1
This product was the perfect match for me color wise. The finish is almost like a powder finish. Coverage is light-medium, but buildable. At first I wasn’t sure about the finish but it wore very nicely through out the day and looked great in pictures!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.