wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,560 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8560)
Q&A (460)
Media (1716)
Taylor L.
Lawton, OK
155 reviews
Beauty Junkie Expert Level 2
I love this foundation. It’s the cheapest foundation that I own and I reach for it whenever I do a full face of makeup. The shades even out skin without looking too caked and I will be purchasing this again
Krystal T.
17 reviews
Review for: Golden Beige more...
I’ve tried almost every foundation trying to find something perfect for me but when I finally decided to try this foundation I found my holy grail!!!! I wish the scent was a little better but for the results I can definitely bypass the smell.
Nikki Y.
536 reviews
Beauty Junkie Expert Level 4
I don't know what took me so long to pick up this foundation. But for five dollars I am not looking back I think this is one of the best foundations that I have tried in both affordable and expensive make up
jessica a.
Chicago, IL
27 reviews
Beauty Junkie Expert Level 3
LOOOOVE LOOOOOOVE!!! this foundation is only 5bucks at Walmart. And it has such good coverage , and for a girl with skin flaws this is a blessing of a foundation! wet n wild Photo Focus Foundation
Alyssa Y.
Pendleton, IN
15 reviews
Review for: Amber Beige more...
I really like this foundation. It's super smooth and covers good. The only thing i don't like about it is it smells bad. It smells like paint or something so if your sensitive to smell I wouldn't recommend.
Taylor V.
Lebanon, KY
68 reviews
Beauty Junkie Expert Level 1
Product is full coverage. Packaging could be better, but it's drugstore. It's a matte to satin finish. I like the applicator it makes getting the product out easy. Would recommend and maybe purchase again.
Kristin G.
Charlotte, NC
57 reviews
Beauty Junkie Expert Level 1
I love the finish of this product and it provides great coverage initially. However after only a couple of hours it starts breaking up on my skin. And I am not particularly oily so it was surprising to me
Aurora C.
Chicago , IL
83 reviews
Beauty Junkie Expert Level 2
It is semi matte and works good with my oily skin. It is very affordable but it does oxide a bit. I don't like the applicator but for the price I can't complain lol I would say give this foundation a shot.
Ashley M.
White Plains, MD
73 reviews
Beauty Junkie Expert Level 3
I love this foundation i have every shade for clients on a lower budget . amazing flawless finish for an amazing price. Only downfall would be they need more shades and the smell is overpowering at first.
Amy M.
54 reviews
Beauty Junkie Expert Level 1
I really love the application and wear of this foundation. It smooths on and blends easily. It also comes in a range of shades that I can match at least three of it's fairer shades to my skin. I would like to see a broader range of colors.
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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