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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Allison A.
126 reviews
Beauty Junkie Expert Level 4
This is a good foundation from the drugstore. It has nice medium coverage. It blends out easily and looks beautiful on the skin. The only negative thing is the smell but once you put it on the smell goes away.
Ashlynn D.
Inman, SC
54 reviews
Beauty Junkie Expert Level 1
This is a very natural looking foundation. I think it broke me out, but I do have sensitive skin. Worst part about it is the paint smell. Medium coverage, natural looking, but it didn't work well with my oil.
Maria S.
Waskom, TX
19 reviews
Beauty Junkie Expert Level 1
Review for: Amber Beige more...
I love this foundation. I use it everyday. It has a matte finishing look. It is smooth and effective. I wish it was more full coverage but it still looks great. It is inexpensive. And I definitely recommend
Ashley B.
Oakdale, PA
41 reviews
Beauty Junkie Expert Level 3
I have dry skin so it is very hard for me to find a foundation that will not cling to dry patches. This works wonders! I can wear it all day with out it breaking apart. I would highly recommend this product.
Heidi P.
Mishawaka, IN
687 reviews
Beauty Junkie Expert Level 3
I absolutely adore this foundation. I am so glad that I found a foundation that I am completely satisfied with for only $5! It is very comparable to $50+ foundations that I have tried. I love how it has a spatula applicator, so I can just wipe it right on my beauty sponge. It blends out so flawlessly and effortlessly with a makeup sponge. It has medium coverage, but still buildable and makes my skin look flawless. I really love the undertone of the foundation too, it matches my skin perfectly. It does smell kind of like paint, but its not too horrible and it goes away after a minute or so. I will definitely not be spending tons of money on high end foundations anymore. Cheapest foundation I've ever seen and I think its taken its spot in my top 2 favorites.
Kayla T.
Parma Heights, OH
11 reviews
Review for: Rose Ivory more...
Only 2 things I don’t like about this foundation: THE SMELL, and there’s not a shade pale enough for me. But rose ivory has a pink undertone, which I like! It’s full coverage and looks great on my dry skin!
Rosa G.
Pottstown, PA
65 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
The price was amazing. I only paid not even $5.00. I love that it comes with a little built in spatula so you don't have to put it on your fingers. Very creamy & covers your skin so well with a natural look.
Brandy K.
Fuquay Varina, NC
98 reviews
Beauty Junkie Expert Level 2
Honestly, the only downside is the paint-like smell. Great coverage but not heavy feeling. Good selection of colors. Not too matte or too dewy and you can't beat this price!!! Will be buying for years to come!
jessica a.
Chicago, IL
27 reviews
Beauty Junkie Expert Level 3
LOOOOVE LOOOOOOVE!!! this foundation is only 5bucks at Walmart. And it has such good coverage , and for a girl with skin flaws this is a blessing of a foundation! wet n wild Photo Focus Foundation
Carolyn M.
14 reviews
This is my go-to drugstore foundation. it is SOO cheap but it's SOO good. it looks flawless on my skin. I have tried so many top name brands that are so expensive and I'd still use this one over those. I have dry to normal skin and it never shows any dry patches. love love love it.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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