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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,378 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8378)
Q&A (456)
Media (1670)
Shannon O.
Kingman, AZ
94 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
I wish there was a way to swatch foundations at a drugstore before purchasing. I like the applicator for this foundation however the shade I bought was incorrect due to me being unable to swatch. The finish is nice and buildable coverage.
Catherine J.
24 reviews
Beauty Junkie Expert Level 1
This stuff is amazing for the price!! Use a beauty blender or foundation brush and it looks just like a high end foundation for $6! Lots of shades available and you get quite a bit of foundation for the price.
Autumn D.
missoula, MT
220 reviews
Beauty Junkie Expert Level 3
This foundation went on sale at my Walmart a month ago so I bought 2 of them hoping for the best. It has a very good amount of coverage but leaves my skin feeling heavy and sticky. Just not a pleasant feeling.
Lina J.
65 reviews
Beauty Junkie Expert Level 2
I am super oily and people love this foundation but it doesn't work for me :(
It has really good coverage and is light weight. Easy to apply! But it doesn't last long
On my face is only good for like 3 hours.
Sierra M.
Ashland, WI
93 reviews
Beauty Junkie Expert Level 3
I absolutely love this foundation. It blends in so easily with my skin and looks like my skin but better. It lasts all day on me without getting oily or dry. It is so lightweight that it feels like I'm not even wearing makeup!
nakiya p.
18 reviews
The finish of this foundation is very nice but the coverage is very low it comes in alot of diffrent shades which is nice I use it to mix in with thicker foundations. Also the applicator is nice and can be used to scrape out every but if product
Brooke F.
Gulfport , MS
40 reviews
Beauty Junkie Expert Level 3
This product it one of the best drug store foundation you can get, it took me a while to match my color but after finally matching I feel in love. Very comparable to Estée Lauder double wear. Highly recommend.
Tabitha C.
Kennett, MO
38 reviews
Beauty Junkie Expert Level 2
I wanted to love this foundation so much. I do like the finish of it but it seems to break apart around my nose. I've been trying different methods to help with this but nothing has worked yet. It also stinks!
Laura J.
129 reviews
Beauty Junkie Expert Level 4
It seems to be a good foundation but it lacks moisture. It feels very dry on my skin and I think it's starting to dry it out. It does dry very fast when you apply it so you can only do parts of your face at a time.
Kate M.
Fulton, NY
70 reviews
Beauty Junkie Expert Level 2
I really did not like this foundation at all. The first time I used it I loved it but once I looked at it throughout the day it was patchy on my skin. It was super dewy which I loved but it didn't work for me.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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