wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,555 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8555)
Q&A (460)
Media (1716)
Kellie T.
42 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
Love this foundation! This is a great matte foundation to have in your collection. It sits on the skin really nicely, but It does dry fairly quickly. I recommend blending out one section at a time when applying.
Issa C.
13 reviews
Beauty Junkie Expert Level 1
This is great for a natural look. It's a little dewy and nothing powder can't fix. It feels very light weight and I would so recommend if you're minimalistic. I honestly believe it's 24hr bc it's so long lasting
Anais G.
20 reviews
Review for: Shell Ivory more...
This foundation is a good product. It has amazing coverage and the price is so cheap too. However I’m only rating this foundation 3 stars because I don’t like the spatula that’s attached to the lid and also the fact that it smells like wall paint.
Ashley L.
Parkersburg, WV
98 reviews
Beauty Junkie Expert Level 2
This is my favorite drugstore foundation! It's a medium to full coverage foundations n that is great for dry to normal skin. It is dewy and very lightweight. It's very affordable and I recommend it to everyone'
Taylor F.
11 reviews
Review for: Amber Beige more...
Feels very light on my face but is hard to blend out and has a orange undertone which isn’t my favorite. It has an amazing matte finish. Over all an amazing product just takes a little time to blend out. I would definitely buy this product again!!
will n.
24 reviews
Beauty Junkie Expert Level 1
Almost as good as some of my high end foundations I reach for this so often it's also has a color light enough for my ghost white self looks beautiful on the skin and stays looking beautiful! Love wet n wild they have really stepped up their game!
Lauren/Malachi L.
Mountain Home
82 reviews
Beauty Junkie Expert Level 2
Not the best color selsectiin but a super nice formula with nice packaging. Good coverage and it too heavy or liquidy. Looks super pretty in pictures and mixes well with the maybelline fit me matte and poreless 
Nereida R.
Rogers, AR
53 reviews
Beauty Junkie Expert Level 1
Light weight, build able coverage, awesome price, great for oily skin and a wide variety if colors to choose from. What is there to hate about this foundation. Easy to blend and it does look awesome in pictures
Kiara R.
Salix, PA
133 reviews
Beauty Junkie Expert Level 4
Review for: Classic Beige more...
I absolutely love this foundation! It makes your skin look super smooth! It’s such a high coverage for a drugstore foundation! I love it. The only thing I do not like is the smell! Hence why I am rating it 4/5.
Tiffany J.
86 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
This foundation is great, but it doesn't set very well at all. I think it's good for normal skin. Gave me a matte finish. Pros: it's amazing, gives on a good finish. cons; doesn't set well AT ALL. I would buy again maybe.
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
288 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.