wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,551 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8551)
Q&A (460)
Media (1716)
Alyssa T.
Canonsburg, PA
108 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
I found this foundation at walmart for just over $4, so I figured that I'd give it a shot. That being said, I absolutely hated this foundation. To start with, the foundation had a weird chalky scent. I disliked the applicator. I would much prefer a larger opening or a pump to apply directly to a blender. The texture of the foundation was super thick and felt like Halloween makeup. It soaked into my pores and made them look super noticeable. My fiance even told me it looked bad as soon as he saw it. I ended up removing this foundation and going without any because of how bad it looked.
Alyssa H.
276 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
Right now this is the foundation I grab for most and it blows my mind. I own several drugstore and high end foundations and I just seem to feel better in Wet n Wild!! I would consider this a medium coverage foundation. It is a semi-matte finish that goes on very smoothly. I am also able to layer the foundation to build it up to be more full coverage. I appreciate that it doesn’t seem to age me like so many other matte formulas and lasts all day. For $5 I recommend taking the chance on it!!!
Jennyfer P.
10 reviews
This is my every day foundation. The price is PHENOMENAL & the coverage is great! It lasts ALL day. For me this is my holy grail foundation because I know it’s going to get the job done. At the end of the day my oils to come through but it actually looks good not all grimy!
Amanda B.
15 reviews
Review for: Golden Beige more...
One of my favorite foundations! This is a full coverage foundation that applies well with a sponge. It does have a smell but nothing that last or should really bother anyone. It seems to work well with many different kinds of skin. It sits well on the skin and lasts all day.
Amber C.
Columbus, OH
117 reviews
This is the best thing to hit the drugstores in a while, I’m the recent years Wet n Wild has really stepped up their game and for a VERY low cost brand that is amazing. I remember wet n wild being children’s makeup and awful but now even with the opportunity to buy higher end things I still keep this on hand. The coverage is phenomenal and the shade range is great on the lighter end (can’t speak for the darker end) . However, I would advice to use this with a different primer than what wet n wild has. For some reason the two don’t wear well together on me.
Desiree O.
10 reviews
Review for: Cream Beige, Golden Beige more...
I use this foundation everyday easy to apply. goes on with an odd "dry" feeling, but it isn't drying. It's hard to describe. It takes a bit to get used to It stays on all day, is a great match to my skin and when blended with a damp sponge it just looks flawless on the skin
Savannah E.
Las Vegas, NV
7 reviews
Review for: Soft Beige more...
I originally first tried this product in the spring time when my skin was not really dry and I found that whether it was with a beauty sponge or a makeup brush this went on nice and smooth and matched my skin tone really well. However when I tried this product again during the winter I found that now that my skin was drier and had some texture the foundation definitely picked on it and made it very noticeable and broke off easier. I would recommend this to someone who does not have dry patches and someone who likes more of a matte finish opposed to dewy.
A.J. B.
70 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
i’ve seen many beauty gurus talk about the magnificence of this product, so i picked it up. i have mixed feelings on this product, because it’s so affordable and offers medium buildable coverage. however, i’ve noticed it clings to dry patches, and can be hard to blend out if it sits for too long. it breaks down very quickly, no matter what primer i use. and some concealers don’t blend out well on top of this. sometimes i love it and sometimes i don’t. i like using it for instagram pictures because it photographs nicely, it just doesn’t wear all that well.
Cristina R.
167 reviews
Review for: Soft Ivory more...
This foundation doesn't have a full coverage but it's got a nice medium looking coverage and blends super easily with a brush and a sponge.. It does have an odor, but it wasn't that strong so it didn't bother me. I liked the spatula and the packaging. It's worth it's price.
Lupita J P.
San Antonio, TX
10 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
I picked up this foundation at Wal-mart after deciding it was time to buy a new one and I picked it mainly for the price. I believe it cost me 4-5 dollars so If I didn't like it I could buy another one just as easily to replace this one. The first time I used it I was surprised by how nice it made my skin look, It had never looked so flawless (no exaggeration). It's easy to build up if you want a more full coverage look or you can go very light-handed for a softer natural look. The only issue I have with it is the smell, it smells just like wet paint.
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
288 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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