wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,569 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8569)
Q&A (460)
Media (1717)
Emily B.
75 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This is a such a great drug store foundation! It lasts all day when paired with the wet and wild setting spay, has great coverage and it’s not cakey or heavy feeling. I feel like this foundation does not settle into my fine lines at all! It also is nice and buildable so it’s great for hiding some old dark spots from previous breakouts. This is hands down my favorite drug store foundation.

The only cons I feel like this has is it does have a paint like smell to is. I do think it either fades away once dry but overall it’s very tolerable to deal with and doesn’t make me stray from buying it again.
Melanie W.
3 reviews
Review for: Porcelain more...
I absolutely love this foundation. I had seen it in stores and always wondered if it was any good, and then I heard good reviews from YouTubers so I gave it a shot. I prefer a more full coverage foundation and this is very buildable, which is great. The color (porcelain) matches my skin perfectly, and it seems to last all day as long as I use powder and setting spray. I prefer a matte look, so I always powder after applying, so I think that helps dry it down faster. The spatula applicator is something I've never seen before, but so far is working well for me. I day spots of foundation on my forehead, cheeks, chin, and nose then blend it out with a "off brand" beauty blender. It takes a bit of blending for me, but that's no problem. My typical morning routine takes 5-10 minutes, and despite taking more time to blend my routine doesn't take any longer than usual. I haven't noticed any smell that bothered me from this foundation. To me, it smells just like any other cheaper foundation. I love the way this looks and feels on and the price is amazing. I definitely intend to keep purchasing this foundation. I definitely recommend. 
Cheri B.
Ashburn, VA
215 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
I never use drugstore foundations so if you like them, this review is not for you.
The positives: The wearability of this product is actually not bad. It blends well. It cost about $5 at Walmart.
The negatives: I honestly haven’t used a drugstore foundation in so long so I don’t know if it’s all of them or just this one- but IT STINKS!! It smells like paint and chemicals. I feel like it’s giving me cancer every time I’ve tried it. I just don’t feel comfortable wearing something that smells like this. Also, my skin! It feels and looks terrible after taking this product off. Ugh I dunno

I wanted to give it a shot after hearing some of Beauty youtubers rave about it but it’s just not worth it to me. I’d rather pay more for a product with higher quality ingredients.
Anet C.
Boston, MA
50 reviews
Beauty Junkie Expert Level 1
One of my holy grail foundations! I use this foundation everyday! I have bought it over and over again! It just makes my skin look amazing. The price is amazing, has great coverage and i love the satin matte finish! Medium to full coverage, Work fast though if you want to build up the coverage because the product dries to a powder finish. It does tend to move around after it dries and you try to mess with it. I use mine with a morphe G36, It works better with a brush than a beauty blender. Other makeup sits well with it too! It just melts everything into the skin. I lovee this foundation! ❤
Crystal h.
Montpelier, VT
140 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
First off I want to say I've tried several HIGH END foundations. I have dry, sensitive skin, and all the high end foundations I've tried sink into my fine lines, pores, and look super cakey, or melt off throughout the day. I have been getting sick of spending so much money on high end foundations that I decided to give this one a go. I bought this and the primer along with it, and I am so impressed. My skin looks so flawless, the color matches perfectly! I was skeptical to try this, and I'm so glad I did!

**I do my makeup in steps, don't mind the lack of eyeshadow, brows, and lipstick 😂😂**
Jasmine D.
Greenfield, IN
68 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
The Wet N Wild photo focus foundation is my absolute favorite foundation, including high end foundations! I get the most compliments when wearing this. I had a hair appointment the other day and my hair girl told me my foundation looked amazing and wanted to know what it was, and it was this! I would say it's a medium to full coverage foundation. There is a decent shade range to choose from as well. I find that it lasts me all through my work day (about 8am to 6pm) without having to touch up. My skin is combination and I don't find that my oils break through this foundation. I love the applicator because it's got a spatula that you can just spread on your face. The one and only downside that I have for this product is that it does smell like paint (yuck!) so if you're sensitive to smells you might not like it. Other than that, if you can find your shade I would definitely give it a try!
Niyanta M.
36 reviews
Review for: Classic Beige more...
This one is going to be a really long review because there is so much good to talk about this foundation. @glamlifeguru Tati’s love for this foundation made me buy it. I have used it multiple times now and I love it. Let’s talk about the good (which are many) and the bad ( which are manageable)
🌻The foundation has a light to medium coverage and gives me that “my skin but better” kind of look. It has the most beautiful finish. Neither too matte nor too dewy. Just perfectly in between.
🌻 This is the only foundation I have tried so far that I can wear without blush, bronzer and highlighter. This is because the finish is so skin like and the color matches so nicely that I don’t need any other product to balance the overall look. It doesn’t look like a layer on the skin at all.
🌻Initially when I apply it, it feels a bit tacky and sticky to touch but with this foundation the trick is: The longer I wear it, the better it looks. Usually foundations start getting bad with long wear. I have even worn this for as long as 12 hours and have not been disappointed.
🌻I have worn it in hot as well as humid weather and it has lasted and looked really well. It works equally well on the top of a sunscreen too.
🌻Usually I cannot wear foundations every day but this one feels so light on the skin and blends so well that I have used it continuously for a week without feeling heavy or tired.
🌻 I love that it has a spatula which makes it so easy to apply. So there is no wastage and no dirty fingers or mess.
🌻It has a liquidy texture and thus it blends like a dream. I set it with powder when I want a super matte finish and use a setting spray when I want more of a dewy look.

The only downside is that it smells wierd and chemically when you apply it. But as soon as it sets in the skin, you cannot smell anything. Other thing which I usually dislike about most foundations is that it transfers on clothes and my phone if I don’t set it with powder.
Amanda D.
Manteca, CA
141 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
I have actually enjoyed using this foundation more than I would have thought.  It feels light weight, but offers a great amount of coverage and is buildable.  The price of this foundation is very affordable if you are on a budget, but you get a lot of product as well.  I tend to have a very oily skin type and for the most part this product holds up.  In the later part of the day, I do notice a lot of shine on my nose but it's nothing a little blotting paper and powder can't fix.  I would like if they change the lid to a pump or something else.  The little spatula that is connected to the lid tends to be a bit messy, so it would be great if they could maybe change that part. 
Jaclyn L.
Miami Beach, FL
56 reviews
Beauty Junkie Expert Level 3
Review for: Other more...
The formula of this product actually feels high end, and for $5.99 I feel like this is a great value. BUT, I must have gotten defective packaging because part of the glass bottle is actually stuck inside of the cap. At first I thought it was just the stopper that was stuck so I grabbed the piece that was stuck in the cap. Turns out it was actually part of the glass and cut my fingers up pretty badly, I was bleeding everywhere. I’m really disappointed with this packaging. It really turned me off to this foundation. I was able to try it once and it had great coverage, but wasn’t a perfect match for my dry skin. Since this bottle will not close I am only able to get one use out of it, and will not repurchase.
Addi T.
51 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This foundation is currently one of my holy grail products! If you can get by the fact that this product smells like paint, you’ll appreciate the medium-to-full coverage it gives. I apply with a damp beauty blender and it works seamlessly and sets into the face with a powder. My NARS Radiant Creamy Concealer also blends over top of this beautifully. The only two issues I have with this product are the paint smell and that the bottle does not come with a pump, but with a plastic spatula where one may expect a soft applicator. I usually use the spatula to put the product on the back of my hand before applying. Overall, this is an amazing product, such a good budget foundation!
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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