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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,386 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8386)
Q&A (456)
Media (1672)
Kimberly V.
61 reviews
Beauty Junkie Expert Level 1
Review for: Desert Beige more...
Good applicator wand to glide the foundation on. Many shades to match. Blends very well. And turns out smooth. Doesn’t flashback. I recommend it to anyone looking for a great foundation that will last. Blends great
Nancy G.
Brooklyn, NY
94 reviews
Beauty Junkie Expert Level 2
It's cheap for a drug store foundation, it's not bad I would recommended it of course with a primer but I love the shade rand and the face that you can build it up to full coverage if you want, I would buy it again
Kayla D.
4 reviews
I absolutely love this foundation!! Medium to full coverage looks flawless on the skin very long lasting! I have combination to oily skin and it keeps me matte in my T zone but not too matte! 100% recommend this foundation and its super inexpensive!!
Esmé J.
Calumet, MI
70 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
I was really impressed with this foundation. I have oily/combo skin and this does a good job at mattifying my face. It’s easy to apply and build up to the coverage desired. By far my fave foundation for the price!
Miranda B.
Toledo, OH
63 reviews
Beauty Junkie Expert Level 1
I have very oily skin and this foundation keeps my face Matt and smooth all day. I love the spatula applicator. It is build-able and can easily become full coverage. The only negative is the strong chemical smell.
Wendy S.
Vincent, AL
14 reviews
Beauty Junkie Expert Level 1
I really enjoy this foundation. I have a pretty large amount of foundations (mostly drugstore). My skin seems to be different day to day. On my oily days I use this and it lasts all day and looks great. It is the most affordable of my foundations and it is definitely one of my favorites.
Miranda H.
66 reviews
Beauty Junkie Expert Level 2
I saw a lot of YouTube reviews on this before I bought it and everyone was raving how good it was for only $5! So I decided to try it and it was NOT at good as everyone claimed it was. It has no lasting power at all and the color selection is sparse.
Faith S.
Fayetteville, AR
27 reviews
Beauty Junkie Expert Level 1
This foundation smells very chemically? Kind of reminds me of glue. Regardless, it is still great! It is light to medium coverage and is very thin. It is great for everyday or if you are planning on taking photos.
Leona G.
85 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
It's one of the best drugstore foundations. It has a long lasting fourmula that does indeed photograph well. The coverage is a full ish medium coverage. Not a bad shade range either and the price can't be beat.
Mikayla H.
90 reviews
Beauty Junkie Expert Level 1
I bought this foundation because I was seeing beauty gurus on YouTube raving about this product. It is really worth the hype. It is hard to find your shade but once you do you will love it. This is my go to foundation!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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