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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,359 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8359)
Q&A (454)
Media (1666)
Holli D.
Pt Charlotte, FL
235 reviews
Beauty Junkie Expert Level 4
This is a beautiful foundation. It lasts all day and looks amazing. It is a light/medium coverage and really looks good in photos. At first I hated the smell of it but now I don't even notice it and I use this a lot.
Karlee P.
Fairview , TN
77 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This is one of the best foundations I have ever tried! It has a medium to full coverage and the price is outstanding! It is the easiest to apply with any beauty sponge, my favorite is the shopmissa sponge! I have oily to normal skin and it works amazing with my skin type. The shade range is amazing as well! I would recommend this product for sure!
Mackenzie G.
44 reviews
Beauty Junkie Expert Level 3
Love this foundation! I have oily skin and it holds up well on me and gives me the full coverage I want without feeling too heavy! It gives you a more natural finish than matte or dewy! Did i mention it's only $6?!?
Karen C.
Baltimore , MD
71 reviews
Beauty Junkie Expert Level 2
Review for: Cocoa more...
My favorite low cost foundation! I love it! It blends well in the skin, has the right quantity and it goes smooth in the skin! The packaging is great! And the wand helps to put it in the face ! I would buy it again!
Molly P.
34 reviews
Beauty Junkie Expert Level 1
Perfect foundation for all skin types! I recommend a beauty blender because it clings to dry patches but it blends perfectly and can be medium to full coverage. It layers and it wears beautifully! I love this and it's great for my oily and textured skin!
Jaycy N.
8 reviews
I really enjoy this drugstore foundation! For the price at my walmart of 4.99$ you seriously can’t beat it! The coverage is medium which is perfect for me and it doesn’t get very patchy on. One plus that I love is the applicator, it’s very smart! I’ll probably continue to purchase this foundation!
Melissa V.
Thornton, CA
30 reviews
Beauty Junkie Expert Level 1
This is seriously my go to foundation! It's super affordable and in a good sized bottle , lasted me about 3 months ! It does kinda leave my skin looking a tad bit shiny but then again I don't like piling on my foundation, as you can see i will definitely keep buying this (:
kristina k.
23 reviews
This foundation is amazing in photos! The finish is very nautical in person and the price is outstanding! The only thing that didn't work as well for me is the lasting power for my oily skin but I'm sure with the proper setting spray that can be fixed!
Katia o.
Napa, CA
68 reviews
Beauty Junkie Expert Level 4
I absolutely love this foundation, it's effortless to apply, it blends like a dream and it can easily build on itself for more coverage. For the price is a definitely must, it's kinda hard to find your shade though.
Elise L.
29 reviews
Beauty Junkie Expert Level 1
I LOVE this foundation. It looks so beautiful on the skin and has a great natural finish. It is also pretty lightweight on the skin and lasts for a long time. I would recommend this to others because of the great price and amazing quality.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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