wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,577 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8577)
Q&A (460)
Media (1717)
Ashley F.
Blairstown, NJ
147 reviews
Beauty Junkie Expert Level 4
How could you hate a $6 foundation?! I like the lightweight feel of the formula. Not sure on the lasting power of the foundation. I love that it comes with a spatula, but I've got to be real, the smell is the worst!
Rubi O.
Wapato, WA
25 reviews
Beauty Junkie Expert Level 1
This foundation is the best thing I have ever tried! Although the shade range is not the best the formula is my absolute favorite I even got my sisters hooked onto this product your skin looks flawless and not Cakey!
Katia o.
Napa, CA
68 reviews
Beauty Junkie Expert Level 4
I absolutely love this foundation, it's effortless to apply, it blends like a dream and it can easily build on itself for more coverage. For the price is a definitely must, it's kinda hard to find your shade though.
Elise L.
29 reviews
Beauty Junkie Expert Level 1
I LOVE this foundation. It looks so beautiful on the skin and has a great natural finish. It is also pretty lightweight on the skin and lasts for a long time. I would recommend this to others because of the great price and amazing quality.
Karen C.
Baltimore , MD
71 reviews
Beauty Junkie Expert Level 2
Review for: Cocoa more...
My favorite low cost foundation! I love it! It blends well in the skin, has the right quantity and it goes smooth in the skin! The packaging is great! And the wand helps to put it in the face ! I would buy it again!
Angela T.
Raeford, NC
144 reviews
Beauty Junkie Expert Level 4
Review for: Mahogany more...
I truly enjoy this foundation... it is very smooth with a very full cover finish (I did use two coats/layers). It was patchy on the first layer which is which is why I added a 2nd... I always try not to judge drug store brands to the same standard as higher end products ( there's no comparison). I did like the foundation wore well with the completed look and I could get a nice picture. I highly recommend giving this product 🌟⭐🌟⭐🌟 Stars because: affordable ( available at Ulta & Walgreens (get those points)), easy to apply and blend, wears well, is full coverage and wears over 5 to 6 hrs my experience.
Andrea S.
Carbondale, IL
168 reviews
Beauty Junkie Expert Level 3
Wonderful and cheap drugstore foundation! I have oily skin and this works great still! AND it's full coverage!! The only downside is the smell, but it's really not that bad and you can't smell it once it's on your skin.
Caroline G.
95 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
Love this foundation! I love how you can use the applicator to dot the product around your face. It’s a very lightweight foundation with medium to full coverage and a demi matte finish. I would definitely but again!
Elleana M.
Penn Hills, PA
52 reviews
Beauty Junkie Expert Level 2
I love my high end foundations but this one can swim with the best of the it is medium to full coverage, it's a matte finish lasts me all day whenever I use it I would highly recommend for 5 bucks you can't beat it.
valerie.villegas V.
35 reviews
Beauty Junkie Expert Level 1
This foundation is buildable to your liking and makes your skin look good .It blends very well and doesn't leave any blotches and helps you cover up problem areas if needed. And the price is amazing for the results.
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.