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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Dzenana H.
12 reviews
This product is a really good foundation. The foundation is not a dewy or matte foundation it's a satin finish. Definitely not heavy a lot. Blending the foundation is pretty easy. I will absolutely buy this product again!
Katie M.
115 reviews
Beauty Junkie Expert Level 2
This stuff is really great considering it is drugstore. But it really compares well to other expensive and high end foundations! It is so inexpensive and easy to find at the drugstore. I definitely recommend this to you
Rachael M.
Boise, ID
392 reviews
Beauty Junkie Expert Level 5
Review for: Shell Ivory more...
The best foundation around for $4.94 ! I love the coverage and I love how easy it is to apply. Lots of great coverage but not too heavy. Definitely great for those on the drier side and I would highly recommend it to others.
Mary C.
Sonora, KY
142 reviews
Beauty Junkie Expert Level 5
Best foundation I have ever used and the price is crazy cheap! I would pay $30 to use this stuff bc the coverage is so great and it also feels like butter on your skin! Definitely buildable if you don't get good coverage
Stevie L.
116 reviews
Beauty Junkie Expert Level 2
Phenomenal foundation! Especially for the price point! I have oily skin and set with a powder and it lasts all day! Easy to apply with a medium to full coverage. Definitely build able. I highly recommend this foundation!
Ashley J.
3 reviews
Review for: Nude Ivory more...
This quickly became my go-to everyday foundation. It provides buildable medium coverage, can be built to high coverage. Applies best with a damp beauty sponge. I often recommend this to friends and family as a good basic everyday foundation for all skin types.
Jessica J.
21 reviews
This is a wonderful foundation! It is only five dollars, but no one would ever suspect it with the amount of coverage you get. I love this foundation and could not imagine my life with out it. Todd for any type of skin!
Julia F.
Milton, DE
27 reviews
Beauty Junkie Expert Level 1
Review for: Desert Beige more...
I feel that this product is unsafe to put on the skin. I opened it, it smells like paint that goes on walls.
Decided to give it a try anyways, does have good coverage. But I did end up breaking out. Not ever buying this.
Myranda C.
294 reviews
Beauty Junkie Expert Level 5
LOVE THIS. DEFINITELY ONE OF THE BEST DRUGSTORE FOUNDATIONS OUT THERE. It has a medium to full coverage and doesn’t feel too heavy on the skin. There’s also a good shade selection and I do not mind the strange applicator.
Rizzie H.
18 reviews
It is excellent for oily skin! I also think it has color adapting properties. Yellow undertone suits ne better but I received the Peach Natural one , which screams Pink undertone but I am not mad for the color match! wet n wild Photo Focus Foundation
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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