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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,389 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8389)
Q&A (456)
Media (1673)
Victoria S.
71 reviews
Soo I have the wet n wild photo focus foundation but the bad thing with my skin is it looks terrible. I love wet n wild products but this product often make my skin look so fake/weird I'm not even sure how to explain it. Just gives my overall makeup look a terrible turn of events.
teana J.
62 reviews
Beauty Junkie Expert Level 1
Review for: Desert Beige more...
I have oily, acne prone skin. The foundation is thick, and is medium to full coverage. It’s a matte foundation but it nothing good for my skin. It oxides, and clogs to dry patches. You better use a sponge, because it’s hard to remove from brushes and your skin. Will not buy again.
Brianna D.
12 reviews
Review for: Soft Ivory more...
No, just no. While it is cheap, you have to reapply so much that it really isn't worth it over time. Literally, it does what the label says, when it gets wet, it gets wild. It doesn't stay in place very well and the coverage is not great. The only upside is that it is cheap. 
Emilee W.
Mt Pleasant, MI
66 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I really like this foundation for every day wear. It doesn't clog my pores and gives a natural coverage with a finish that isn't too matte but isn't too dewy. I love how they have shades with different undertones for the price. This makes my photos look flawless. Recommend! 
Maikou X.
Fresno, CA
12 reviews
Review for: Rose Ivory, Porcelain more...
This product is good, but just the smelled is too strong for me to handle. Also, it's not full coverage. If you do layers up your foundation, I highly recommend only one time due to the weird touch after being applied. I only used this when I ran out of my FitMe Foundation. 
Christie G.
25 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
I usually use a high end foundation, but there are times where I am low on money, but still need to get some foundation. I had heard some really great things about this, and for $5.00 what did I have to lose? NOTHING! I absolutely LOVE this foundation! I like a full matte coverage, and this delivers without looking caked on or heavy. It also leaves a near flawless finish. The only real complaint I would have is that it does take a few minutes to completely dry, and does rub off on your clothes a little bit, but overall, I am really happy with this foundation. 
Kelsey L.
121 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I used to really really like this foundation but I recently got rid of it. This has a very strong scent in it and can be a major turn off. It is a great price but this did not look good on my oily skin. Has great coverage but made my skin look incredibly dry and terrible. I will not buy it again.
Emily R.
Beloit, WI
290 reviews
Beauty Junkie Expert Level 4
This foundation is amazing even more so at this price point. I have combo/oily skin and this foundation not only gives amazing , smooth coverage but it lasts 10+ hours throughout my ling workday without creasing or breaking down! wet n wild Photo Focus Foundation
Julia S.
6 reviews
Review for: Porcelain more...
wet n wild Photo Focus Foundation
I loooove this foundation, it’s one of my go-to’s! This foundation has a spatula applicator which makes it very easy to apply. It’s also very boendsble which is awesome. The only downside is that the foundation smells like paint, but not when you apply. On the spatula, it smells of paint but when you apply the foundation that smell disappears which is great. Another awesome thing is this foundation is very cheap! It’s like only $7 where I live and I can find it in any drugstore.
Alyssa H.
Coos Bay
90 reviews
Beauty Junkie Expert Level 2
I bought this because many people recommended it to me but being 100% honest I didn't like it very much. I'm super pale and I tried 3 of the lightest shades but every single one would oxidize terribly and it kind of upset me because I liked the way it went on, just not once it dried.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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