wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,955 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,796)
Q&A (487)
Media (1763)
Rizzie H.
18 reviews
It is excellent for oily skin! I also think it has color adapting properties. Yellow undertone suits ne better but I received the Peach Natural one , which screams Pink undertone but I am not mad for the color match! wet n wild Photo Focus Foundation
Yesenia B.
N Las Vegas, NV
289 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
I love this foundation its my go to ! Its buildable full coverage ! And best of all its inexpensive its very light weight on the skin not cakey . Its long lasting Ive had it on for a long night of dancing and it looks great 👍
Presley O.
Brookland, AR
204 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque, Classic Beige more...
The foundation is a steal! Now the scent is kinda strong but if you can get past that then it’s a winner. It’s super affordable and wears beautifully on the skin. This is a foundation I know I can put on and it’s gonna be beautiful.
Sierra W.
Arroyo grande , CA
60 reviews
Beauty Junkie Expert Level 1
First off the shade range of this foundation is amazing! My shade is nude ivory and it’s perfect! Lasts all day and looks flawless in pictures. I have repurchased this at least 5 times since it launched. Absolutely love!
Devan R.
5 reviews
Beauty Junkie Expert Level 1
Review for: Amber Beige more...
I picked the wrong color here I am actually a true beige. I purchased this at Walmart for only $4.99 and I love it! I use it everyday it stays and looks matted no joke I have recommended this product to everyone I know.
Ashley E.
1 review
Review for: Soft Beige more...
Love love love this stuff!! Stays on my face all day without creasing. I also have combination skin and it still looks amazing. It's really lightweight and has a buildable coverage. I recommended it to most of my friends and it's now their favorite foundation.
jessystgo Q.
Frankfort, IN
173 reviews
Beauty Junkie Expert Level 3
Review for: Cream Beige more...
I'm in love this foundation I would said is affordable price of course is matte on my skin full cover is definitely worth it wet n wild Photo Focus Foundation
Katelyn C.
Bonaire, GA
72 reviews
I really like this foundation but it strongly smells like paint. It dries down matte on my skin which is good because I have oily skin. It has medium coverage and looks very nice on the skin. I would definitely buy again I just wish it didn't have the smell.
Ashley J.
3 reviews
Review for: Nude Ivory more...
This quickly became my go-to everyday foundation. It provides buildable medium coverage, can be built to high coverage. Applies best with a damp beauty sponge. I often recommend this to friends and family as a good basic everyday foundation for all skin types.
Elizabeth W.
North Platte, NE
172 reviews
Beauty Junkie Expert Level 2
Shows a lot of texture and breaks up on the face really bad. I've tried with and without primer. With a blender and a brush and it just doesn't work. And has a horrible paint smell to it. I'm not upset because it was only a few bucks. Just didn't work for me.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
wet n wild Photo Focus Foundation

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.