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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,368 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8368)
Q&A (455)
Media (1670)
Staci C.
3 reviews
Review for: Nude Ivory more...
I LOVE this foundation. It has good coverage and is great for my oily skin. The only bad thing is it does kind of have a weird smell to it, but other than that it's great. I do have to wear a powder with it though to set it.
LeAnne H.
Interlachen, FL
69 reviews
Beauty Junkie Expert Level 2
The Wet n Wild Photo Focus Foundation has quickly become my favorite foundation! It's affordable and really gets the job done. It looks perfect on my normal to oily skin. I recommend this foundation over my higher end brands!
Taylor H.
5 reviews
My go to foundation!! Very very full coverage for such a reasonable price. It does dry quickly so I recommend working in sections and not putting it all over your face at once. If you're bothered by a strong scented product, this might not be for you. It has a pretty strong paint scent but if you can move past this it's a beautiful foundation if you're on a budget.
Bailey B.
Hudson Oaks, TX
28 reviews
Beauty Junkie Expert Level 1
When I bought this foundation I really loved it. It is medium-full coverage and a semi matte finish which is very nice. It lays over my skin nicely and doesn't sink into my pores and never made my skin oily. For the price it's a very good buy!
3806 Enchantment Lane st cloud
12 reviews
This is one the BEST drugstore foundations out there. I choose this foundation over my Mac or any Higher name brand foundations any day. I was so impressed with the quality especially for the under $10 price! LOVE LOVE LOVE!
Jetlira N.
85 reviews
Beauty Junkie Expert Level 3
I tried this for the first time and I must say I was really impressed! Wet n wild has really stepped their game up with their products, it went on really smooth, full coverage. Highly recommend it, will for sure buy it again.
Tessa H.
7 reviews
I recently tried this after being so upset with my high end foundation separating so quickly. I grabbed my shade from the store and tried it on and ended up really liking it! It was a medium to full coverage foundation and it felt like there was nothing on my face!
Kelsey S.
Cullman, AL
24 reviews
Review for: Porcelain more...
YALL. buy this. I’m amazed at the coverage and long- lasting quality this foundation offers. I want to wear this every day but unfortunately my skin prefers to “swap up” foundations regularly. It’s so smooth. Covers everything I hate about my skin. It’s a must have.
Kenzie C.
36 reviews
Beauty Junkie Expert Level 1
I am not a fan of this foundation. The shade range is horrible. It's smells like paint. It stays tacky, almost wet feeling so you have to set it with a lot of powder. It has a nice natural finish but the smell is way too much
Jocelyn C.
Hesperia, CA
21 reviews
Beauty Junkie Expert Level 1
This foundation is great! The coverage is super good and it feels like im not wearing anything. I have combo skin i tent to get oily around my "t-zone" and it stays matte all day long even after kayaking! 10/10 would reccomend
+ no flash back :)
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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