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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,386 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8386)
Q&A (456)
Media (1672)
Rachel L.
Fostoria, OH
108 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
Okay seriously love this foundation! It’s literally $3.99 and so affordable! One of my makeup guru friends told me about this product and I thought it was too good to be true! But it’s not!! I seriously love this foundation it’s full coverage and even covers my rosacea! That’s a lot for a drug store foundation! I love it, I use it daily when I go to work, just one layer is seriously all I need and it covers my redness. It’s even more amazing when I use this foundation for my full on glams!! I seriously recommend trying this foundation if you haven’t already it’s incredible!!!
Adriana E.
27 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
When first applying the foundation, it goes on evenly and has a medium coverage. When I add a second layer it becomes a little patchy and takes a little longer to blend. I have an oily “t-zone” and the foundation still manages to stay matte in those areas. You don’t need to add a lot of setting powder because it has a natural finish.
Mya J.
67 reviews
Beauty Junkie Expert Level 1
Review for: Desert Beige more...
When I bought this product, I got a couple of shades to dark, however, I still wore it a few times, and holy moly is this product full coverage. This product is soooooooo worth your coint, and I will be repurchasing this item, just in my shade. It does feel a tad hay on the skin, but that goes away after a while. 
Brionna L.
12 reviews
Review for: Desert Beige more...
I love this foundation. This is such a great full coverage foundation for such a reasonable price ($4.98 at my local WalMart). I have really oily skin and this foundation, after applying a primer, works really good for my skin. It doesn’t clog my pours, nor does it break out my skin.
Aislinn D.
29 reviews
Beauty Junkie Expert Level 2
I really didn’t like the product . I got it on sale so I wasn’t too upset but when I first opened it , it smelled exactly like paint . The applicator is really unique . I like it because it’s something different . I didn’t like how the product looked on my face . It gave flashback.
Kari C.
Verdunville, WV
88 reviews
Beauty Junkie Expert Level 2
I just purchased this foundation and I’ve used it about 2 times. I LOVE IT! The coverage is absolutely beautiful and long lasting! One of the ONLY foundations to actually stay on my nose without fading. I really wish there was more shades, though. I have to mix 2 shades to get one to match my skin.
Tina H.
Mary Esther
8 reviews
I've been using this foundation for awhile. I liked it at first but lately I'm thinking about trying something different. Sometimes it makes me look orange. I use buff beige maybe it's just isn't the right color for me. It's not full coverage. It's not expensive so it's affordable.
Rachel S.
38 reviews
Beauty Junkie Expert Level 1
Awful! I'd give less stars if I could. I purchased this after seeing multiple YouTube reviews saying that this foundation was amazing, especially for only being about $5. I excitedly bought it, only to be SEVERELY disappointed. I applied with my damp beauty sponge, like I always do, but it was awful. It's not full coverage at all, and it only emphasized my pores. It looked like my skin was cracking apart like the Sahara desert, despite the fact that I had just moisturized and primed my face. Not only that, but it tends to move around on the face. I immediately returned it.
David S.
Mansfield, OH
56 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This foundation has a decent range if color. Not the best range if color but not the worse. This foundation has a velvet feel and is extremely high coverage . It smells nice and does not lose coverage as you blend. I highly recommend this product for people with normal to dry skin.
Emilee W.
Mt Pleasant, MI
66 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I really like this foundation for every day wear. It doesn't clog my pores and gives a natural coverage with a finish that isn't too matte but isn't too dewy. I love how they have shades with different undertones for the price. This makes my photos look flawless. Recommend! 
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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