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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,394 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8394)
Q&A (457)
Media (1674)
Victoria S.
Williamsburg, KY
51 reviews
Beauty Junkie Expert Level 1
Love this foundation. If you purchase at Walmart it is much cheaper. If you set this it will last you all day long. I apply mine with a beauty sponge. It is full coverage for sure on me and super affordable. One of my every days for sure.
Danielle B.
6 reviews
Review for: Rose Ivory more...
Very light wait, medium to full coverage. It does seem to oxidize over a 5-10 minute span. I do recommend getting a shade that is a neutral to you color. Overall very good product and great for sensitive skin and beginnerswet n wild Photo Focus Foundation.
Julia E.
16 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory, Other more...
I love this foundation. The price is unbeatable and it’s so easy to work with! I love it for my normal skin and it’s very easy when I want foundation fast. It builds very nicely and has a soft finish. It is isn’t dewy or matte.
Emily H.
Springfield, KY
262 reviews
Beauty Junkie Expert Level 3
This is a great foundation for the price. It is lightweight but provides medium coverage. The only downfall is when you first put it on it smells like paint. I love the applicator it makes putting this foundation on super easy.
Narelis A.
Norcross , GA
90 reviews
Beauty Junkie Expert Level 2
Love it. It can get a little dry around the mouth area. But works really well. It has buildable coverage. It does help you look very good in the camera and there is no flashback. Can look cakey if too much is put on. I would suggest
Amanda G.
Thief Rvr Fls, MN
53 reviews
Beauty Junkie Expert Level 1
Natural looking foundation. I would say medium to full coverage. When I first purchased it stung my face a little, but went away fast. Only dislike is the smell, it smells like paint. Not my favorite foundation, but I like it.
Natalie O.
43 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This is a dupe for the Estée Lauder double wear foundation! I love it’s only problem is I ended up buying three different shades because I couldn’t find my exact match in store but other than that! No issue! Great for oil skin!
Amy H.
Cookeville, TN
141 reviews
Beauty Junkie Expert Level 4
This is as Good drugstore foundation especially for the price. It has a natural finish that looks pretty for a few hours. After a few hours it starts to break up on my face. It also has a paint smell to, but I can look past it.
cherub d.
Columbus, OH
170 reviews
Beauty Junkie Expert Level 4
I really like the look of this foundation and the wear time , the color selection is also pretty decent but i think this breaks me out sadly . If you don't have acne prone sensitive skin i would definitely recommend it though . 
aria z.
Perkasie, PA
28 reviews
Beauty Junkie Expert Level 1
I didn't know if I would like this product since it was only five dollars. But it lasted ALL day even without setting spray. It drys down matte but still some illumination. It blends out well but drys fast. I recommend 10/10!!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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