wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,558 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8558)
Q&A (460)
Media (1716)
Katina B.
Scott Depot, WV
80 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
This is by far one of my favorite drug store foundations. It does have a strong paint smell at first but it does away really quick after applying. It dries more matte but it sits on the skin so well and it makes you look so flawless.
Jayleen H.
43 reviews
Beauty Junkie Expert Level 1
Review for: Desert Beige more...
I don’t know if I like it or not gives good coverage.really patchy on my skin even though I’m oily very .light weight would probably try out a new foundation instead of this one from the drugstore
Destiny M.
Houston, TX
13 reviews
Review for: Other more...
This foundation is definitely a full coverage foundation and it's easy to blend. They have a variety of shades and it lasts all day , no creasing what so ever looks so flawless on the the skin. This is my go to product wet n wild Photo Focus Foundation #giftcrush
Brenda R.
37 reviews
Beauty Junkie Expert Level 1
Love this! This is perfect for everyday makeup. My sister and I are makeup junkies and she refused to try this. She finally did and she is obsessed! She currently prefers it over her expensive foundation! This is a must try product.
Ash C.
145 reviews
Beauty Junkie Expert Level 2
I love how this foundation applies and stays on my combination-type skin. However, after a few weeks of using, I started seeing small breakouts around my face. I've decided to use this for special occasions only. I love how it appears in photos and how lightweight it feels.
maria s.
69 reviews
Beauty Junkie Expert Level 1
Review for: Amber Beige more...
This very good foundation good Cover evade nice colo. ,it doesn’t last long copule of hours ,good for any kind of skin from dry to oily ,it gives a matte finish and doesn’t leave much cache your face. I would defenetely recommend =)
Karen S.
61 reviews
Beauty Junkie Expert Level 2
I absolutely love this product because it's such an affordable foundation. It's a very light weight foundation unlike some other foundations I have. It is really easy to apply with something like a beauty blender or a wedge sponge.
Katie W.
46 reviews
Beauty Junkie Expert Level 1
I tried so hard to like this product. It is blotchy, looks weird on dry skin, and is kind of hard to apply. It can be built up to a medium coverage. It's definitely a more matte foundation. Maybe with some oil it will apply better.
Liz C.
8 reviews
Beauty Junkie Expert Level 1
This foundation is not very full coverage. If you prefer a more lightweight foundation than this is perfect for you. It has a matte finish and lasts all day would recommend for all skin types. I would buy again if I was going for a natural look rather than a full glam look. 
Kacey L.
147 reviews
Beauty Junkie Expert Level 2
Great foundation for the price. I wish there was more options for shades. The color I purchased was too peach and the other shade close to my skin color was on the gray side. However, if you use powder and bronzer it looks very nice.
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
288 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.