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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (455)
Media (1669)
Julia C.
47 reviews
Beauty Junkie Expert Level 2
I really like this foundation and the price point. It feels very lightweight on the skin and leaves a matte finish until your oils break through within the next two hours. It heavily smells like paint until it sets and does oxidize. I do like this foundation, but is not my first choice
Lauren Q.
24 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This foundation is one of the best from the drugstore! I love how it applies to the skin and it dries down almost matte. I have oily/combo skin and it normally lasts a while if I set it. The matching concealer also works great with it!
Hannah M.
4 reviews
Review for: Shell Ivory more...
This is my all time favorite foundation. It matches my skin so well and leaves it glowing. It dries perfectly on my skin with a matte finish. It has amazing coverage. The foundation lasts all day. You don’t need much for one application because a little goes a long way with it.
mary s.
Lafayette , LA
19 reviews
Beauty Junkie Expert Level 1
Review for: Peach Natural more...
This Foundation is very full coverage and actually looks very nice on the skin. If you have oily skin I would definitely wear a primer underneath because this Foundation tends to get a little sloppy. This color in particular has oxidized on my face and made my face a tad Orange
Jazilyn S.
Mathis, TX
80 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I bought this foundation cause everyone talked about how good it was for drug store, I’ll admit it is one of the best I’ve tried but my skin is to dry for everyday use. Also the foundation drys quickly if you don’t blend in right away.
Jenna G.
59 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
The finish on this foundation is absolutely gorgeous. I wish I could wear it more often but it usually causes me to break out. Also it smells like house paint. It has a medium coverage formula that looks natural and is easy to blend, but I won’t purchase again.
Melissa M.
Cathedral Cty, CA
94 reviews
Beauty Junkie Expert Level 2
Review for: Cream Beige more...
Looks great in photos! It dries down satin matte so it would set any skin type. It has medium to full coverage. It’s affordable and its paired nicely to set the foundation wet n wild Photo Focus Natural Finish Setting Spray
Alexandria S.
185 reviews
Beauty Junkie Expert Level 4
I have dry combo skin and this stuff is perfect it's a high medium coverage foundation on me and the shade I got Shell Ivory matches me perfectly. I recommend to anyone no matter their skin type. Only weird thing is that it smells like paint.
Angel V.
Adger, AL
128 reviews
Beauty Junkie Expert Level 3
This is the best foundation at the drugstore. People literally asked if my pictures were photoshopped because of how good my skin looked. I think it's best for normal skin, because it got oily on me throughout the day. I highly recommend.
Laurel C.
23 reviews
Beauty Junkie Expert Level 1
i adore this. i got this only a few days ago but i love it so much. it is buildable, has a satin/natural finish, and is very long-lasting on me. i find that i can blend powder products on top of this even if i don't set it. the only con is that it smells like paint, but this goes away once the product is blended on the skin.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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