wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,956 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,804)
Q&A (488)
Media (1765)
Lisa L.
Eagle Mtn, UT
15 reviews
Beauty Junkie Expert Level 1
This product is a great drug store options, it's even better than some of my $40+ foundations. It definetly looks great in pictures with no flash problems at all. I've only used it a few times but so far I love the foundation and how it applys and hopefully it stays this amazing!
Cassidy H.
191 reviews
Beauty Junkie Expert Level 3
I love this foundation!! It looks flawless when you apply this on the skin. This is my favorite drug store foundation, the price is great for the amazing quality. I would buy this again and again, and I would recommend everyone to try it
Chelsea C.
Toms River, NJ
30 reviews
Beauty Junkie Expert Level 1
Great medium to full coverage. I love the spatula applicator. I have combination skin and I don't find it separating though out the day. Satin finish. Blends great with a damp beauty blender. I wouldn't suggest blending it with a brush.
Melissa B.
Skowhegan, ME
41 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
I absolutely love the coverage of this foundation but my skin tends to be dry in the winter and this has a matte finish so it is not great with dry skin , but I would recommend this so I mix with a dewy foundation !! Great for the price !
Vasny M.
Dallas , TX
108 reviews
Favorite foundation from the drugstore at the moment. It matches my skin color perfectly which is hard for me. I have oily skin and although it gives you a natural finish it does not make me more oily. Very full coverage and very cheap.
Molly H.
Las Vegas, NV
384 reviews
Beauty Junkie Expert Level 4
Review for: Shell Ivory more...
The foundation is just okay. I stopped using it because I couldn’t handle the paint scent that it has. It does break down fairly quickly around my nose area and I am not an oil girl at all, and it definitely clings to any dry patches I have
Ying L.
27 reviews
Beauty Junkie Expert Level 1
I absolutely love this foundation so freakin much! It gives you a in between matte and dewy finish, it doesn't cause me to break out and it stays on all day even on my oily skin. It looks amazing in photos with flashback or no flashback.
Angelique S.
35 reviews
Beauty Junkie Expert Level 3
Just purchased this and fell in love! The shade match is perfect. I find it to have a Dewey finish. I set it with powder and it locks in all day. Super easy to apply and blends like a dream. I would definitely repurchase this foundation!
Ashley E.
Amissville , VA
107 reviews
Beauty Junkie Expert Level 3
Wet n wild is really killing the makeup game lately. This foundation is better than some of my high end ones. I like how they have the under tones listed so it's easy to find a perfect shade. Blends easy and it's medium to full coverage!
lilly O.
Jolo, WV
305 reviews
Beauty Junkie Expert Level 3
Review for: Other more...
I prefer more full coverage foundation but this is a good medium coverage foundation. I think it smells really strong of paint. I think for the price this foundation is great. I use the shade porcelain. It looks really nice in pictures.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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