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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,372 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,872 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8372)
Q&A (456)
Media (1670)
Tiffany M.
Fort Worth, TX
102 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I love this foundation it worked great for me. It was medium coverage which was buildable. It was long lasting for me and the thing I didn’t like was that it smelt like paint and it was really tacky. I love this foundation so much I’ll buy again!
Ashley H.
Lockport, NY
2 reviews
I have uses this and i really like it because it stay on for a while and you cant tell its on plus the dip stick makes it easy to appy where you want it and i like the matte:)
Seydy V.
Miami, FL
96 reviews
Beauty Junkie Expert Level 3
My new favorite foundation, light weight but full coverage. The spatula applicator is super convenient when applying. Stays put all day and for the price this is a winner! Will repurchase. They have so many colors for different skin tones.
Paola R.
Temecula, CA
60 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This foundation is amazing for the prize! I must say it reminds me of the Too Faced Born This Way foundation. It has a second skin finish. It does have a funny smell to it like paint, but if you can look past that, it's a really great foundation. I would re-purchase. 
Gabriella V.
Fair Lawn, NJ
17 reviews
Review for: Toffee more...
Super affordable! Amazing foundation for the price. The wife color selection makes it great for everyone. It has a matte finish, and is easy to apply (I used a beauty blender). However, throughout the day, it tends to settle into fine lines
Hadley C.
21 reviews
Beauty Junkie Expert Level 1
I am using this foundation right now and it's amazing.. the coverage is so good and this is one of my favorite brands. Not a lot of foundations have a color that matches me but this does perfectly and I'm so happy I found this foundation..
Dayana R.
Hialeah, FL
230 reviews
Beauty Junkie Expert Level 4
I cannot to begin how amazing this foundation is and for the price it's even better, it is medium to full coverage but definitely buidable and could cover up everything and It feels very light weight on the face. Definitely would repurchase!
ashley b.
Blairsville, GA
93 reviews
Beauty Junkie Expert Level 3
Review for: Rose Ivory more...
ive been using this foundation exclusively for probably about 2 years. Its so afordable and works amazing. Has great coverage and looks so smooth and flawless when used with a damp beauty sponge. Will continue using this for a long long time
Maggie H.
130 reviews
Beauty Junkie Expert Level 4
I tried this foundation in the lightest shade, so far so good. It's not the best foundation I've eve tried but for the price it works well and is worth having on your collection. I like to mix it with a dryer, full coverage foundation because it is quite watery. Over all not bad.
Christianne O.
Hialeah, FL
9 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige more...
I LOVE this foundation. It is an everyday go to!! It’s blends very well and does not leave a cakey look or feeling! I love that it does not feel heavy on my face!!! I would recommend this product! And it’s affordable which is the best part!!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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