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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Mckayla A.
3 reviews
Review for: Shell Ivory more...
This foundation is a great foundation but the one thing I don’t like is it applies muddle in my opinion. I’d say it’s good for combination skin. It is also kinda hard to apply. Wouldn’t really recommend.
Lexy G.
Fontana, CA
58 reviews
Beauty Junkie Expert Level 1
AMAZING!!! perfect consistency, not too liquidy not thick at all, medium/high buildable coverage. looks flawless all day ESPECIALLY on camera. My oily skin was kept shine free all day long in 90° weather and I definitely will be repurchasing.
Kimberly 8.
120 reviews
Beauty Junkie Expert Level 3
This is so good! Very thin consistency but good coverage! It is super great for taking photos with no flashback and I also love the spatula applicator it works well on my oily skin and I will totally be buying another shade because of my tan!
Shelby D.
Ardmore, OK
305 reviews
Beauty Junkie Expert Level 4
Review for: Soft Ivory more...
This is such an amazing product. I was so shocked at how much I loved this. Usually super hyped products aren’t always the best but this, this was just what they said. Amazing. I hundred percent recommend this product to everyone and anyone out there!
Sana S.
Katy, TX
20 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
The smell reminds me of paint and that's the only flaw. It's very light weight but you can build up on it. Matte finishing and it's like 4 dollars? And they don't test on animals. I'll probably buy again because I'm getting used to the feel on my skin. Very nice, and absolutely light.
Daisy V.
Fort Pierce , FL
50 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige more...
Just recently purchased this and can I say I am in love. The foundation is so lightweight and applies very smoothly, and gives me full coverage. The price is so cheap and its amazing. I defiantly switched over now from my old foundation and now I'm going to be purchasing this more often
Janel M.
Detroit, MI
5 reviews
I love this foundation. Its my everyday go to and you cant beat the price. I highly recommends it for any woman , but if your just starting to wear foundation , this is a must.
Marissa K.
148 reviews
Beauty Junkie Expert Level 4
Review for: Porcelain more...
Really impressed with this foundation. I have been searching for a new foundation, and have seen good reviews for this one. The Walgreens near me had very limited colors, so I grabbed the lightest shade. It was just a tad too light for me, but after I applied my powder, blush, and bronzer it looked a lot better. Application was easy! I used my Real Techniques sponge wet, and worked on each section of my face one at a time. It dried pretty matte on me, which I like. I did take a test photo, and it really does help with flashback! I was impressed. After a few hours of wear, I did get more of a dewy look. With Fit Me foundation I always look like a shiny disco ball on my cheeks after a few hours, but that wasn't the case with the Photo Focus foundation. I also have trouble with foundation separating, and looking blotchy on my chin and nose. I have dry skin, and I washed my face and use primer before applying this foundation. I didn't notice any blotchy spots after wearing this foundation! Also, I know it's really bad, but I fell alseep with it on! When I woke up....it was still there!! Definitely in love with this foundation!! Would highly recommend to a friend.
Aline H.
Kingsburg, CA
97 reviews
Beauty Junkie Expert Level 4
I love this foudation of truth and is too much love, Better pharmacy matte foundation that I've already tried. In the photo I'm using this wonderful foundation. Look at this skin 😍😍😍
Brittni G.
23 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I really love this foundation! If your looking for a full coverage drugstore foundation that has a great price this is it! It applies so great and flawlessly. Don’t let the paint thinner smell run you always, it is a great foundation and I will definitely be purchasing it once I’m out!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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