wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,973 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,818)
Q&A (492)
Media (1765)
Mckayla A.
3 reviews
Review for: Shell Ivory more...
This foundation is a great foundation but the one thing I don’t like is it applies muddle in my opinion. I’d say it’s good for combination skin. It is also kinda hard to apply. Wouldn’t really recommend.
Sana S.
Katy, TX
20 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
The smell reminds me of paint and that's the only flaw. It's very light weight but you can build up on it. Matte finishing and it's like 4 dollars? And they don't test on animals. I'll probably buy again because I'm getting used to the feel on my skin. Very nice, and absolutely light.
Joni P.
134 reviews
Beauty Junkie Expert Level 3
This is such a fantastic product and insanely cheap! I bought a high end foundation and it was just not doing the job, so I bought this as a mixer. It is so great. I have had so many compliments on my 'skin' since using it. Try it!! For around 6 bucks, what do you have to lose??
Faith F.
Brookhaven , NY
154 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
For the price you pay for this Foundation you really cannot beat it. It’s slightly drying so I wouldn’t use it if you’re flaky dry and it definitely has a matte finish. And again as for everything wet n Wild it’s hard to find in stores near me.
Aimee P.
Portland, OR
75 reviews
Beauty Junkie Expert Level 2
This product does not smell good. That's the only con. Otherwise it has so many shade options, and the coverage is beautiful. It stays on my face perfectly allll day! I really suggest you try it out, especially because of how affordable it is!
Janel M.
Detroit, MI
5 reviews
I love this foundation. Its my everyday go to and you cant beat the price. I highly recommends it for any woman , but if your just starting to wear foundation , this is a must.
Kimberly 8.
120 reviews
Beauty Junkie Expert Level 3
This is so good! Very thin consistency but good coverage! It is super great for taking photos with no flashback and I also love the spatula applicator it works well on my oily skin and I will totally be buying another shade because of my tan!
Kaitlin M.
El paso, TX
60 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
I'm only giving this as low of a rating as I did Based on the fact that the smell this has is absolutely awful. It smells like spray paint. However the product does cover well, and does have a long wear life. The finish is more on the dewy side so if you have oily skin definitely set it
Shelby D.
Ardmore, OK
336 reviews
Beauty Junkie Expert Level 4
This is such an amazing product. I was so shocked at how much I loved this. Usually super hyped products aren’t always the best but this, this was just what they said. Amazing. I hundred percent recommend this product to everyone and anyone out there!
Daisy V.
Fort Pierce , FL
50 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige more...
Just recently purchased this and can I say I am in love. The foundation is so lightweight and applies very smoothly, and gives me full coverage. The price is so cheap and its amazing. I defiantly switched over now from my old foundation and now I'm going to be purchasing this more often
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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