Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (454)
Media (1667)
Grace R.
Moreno Valley ca
320 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
I really love this foundation it’s full to medium coverage and it’s very easy to apply and blend into the skin and it has a wand and it’s very easy to apply wich I love and it lasts long it’s good for combination skin highly recomend
Caitlynn P.
Staten Island
96 reviews
Beauty Junkie Expert Level 2
One of the best affordable foundations out there. There’s a lot of coverage m, and doesn’t feel too heavy on your face. A lot goes a long way so you don’t have to build although the product is buildable! You can get this foundation at any drug store and feels just as good as a high end product.
erica m.
Taft, CA
62 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
i actually really love this foundation, i use it on a daily basis, it’s very buildable, for a great price and there is a lot of different shades which great. the one thing i don’t love about it is that on dry skin it tends to enhance the dryness but other then that it’s a great drug store buy!
Meryca A.
23 reviews
Beauty Junkie Expert Level 1
Review for: Desert Beige, Golden Beige more...
One of my favorite full coverage foundations ever! Amazing coverage perfect for oily/combination skin and long lasting. Whenever I have combination/dry skin, this doesn't work for me because it clings onto the dry patches and accentuates them. I mix Golden Beige and Desert Beige to get my perfect color. I also love the packaging. I don't like to waste any product by putting it on the back of my hand or directly on a brush/beauty blender so this is perfect because I could just apply directly to my face. I'm very sensitive to scents and this smells a little bit like paint but it doesn't bother me.
Tania S.
25 reviews
Beauty Junkie Expert Level 1
I do not know why it took me so long to try this fondation out. I have oily combo skin, and this goes on so well on my skin, with this foundation my face not get oily fast, as most foundations do to me. yes it does have the glue smell but it is not strong. This is my holy grail. I LOVE this!!!
Jeska L.
Huntsville, AL
51 reviews
Beauty Junkie Expert Level 2
Just started using this a few days ago and I love it. I have heard mixed rieviews about it but I am def a fan. It gives a medium coverage that is buildable for full coverage. It stays true to it's claim of no flash backs as well👍 love it and it's a must have for the price of $5 ..try it out!!
Abby H.
Douglassville, TX
12 reviews
Review for: Golden Beige more...
I really love this product, almost more than a lot of high-end foundations! It is medium-full coverage and is sort of a matte finish. It is a liquid, which makes it extremely easy to apply with sponge or brush. I have oily skin and it stayed mostly matte for my whole day with just a little bit of shine at the end. I would recommend to anyone!
Stephanie F.
West Chester, PA
79 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
I have mixed feelings about these foundations! While they are super affordable which is awesome, they are kind of runny and don't give the amount of coverage that I would want.  It really just sits on my skin and doesn't blend in how I like it. I would not buy this product again. 
Erin Y.
182 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
I bought this once to try it out and it has great full coverage. The only thing I didn't like was how it can streak depending on how you apply it and it has somewhat of a weird smell to it. I do like how it really does cover all your imperfections and how easy it was to match my shade 
Brooke D.
Trinity , FL
37 reviews
Beauty Junkie Expert Level 1
Best drugstore foundation I have ever tried! I found my perfect shade match and super happy with their shade range! It’s not completely matte but it’s not luminous either it’s that perfect in between! This is full coverage without looking like you have a cake face it’s an amazing foundation!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.