wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,985 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,833)
Q&A (498)
Media (1774)
Alexandria V.
Dodge City, KS
53 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
This is my go to foundation it is great quality for the price it has medium coverage, I usually mix ivory and buff bisque and goes great with my combination skin. It is quick to apply as it has a spatula as the applicator. Would definitely recommend
Danielle S.
Staunton , Va
462 reviews
Beauty Junkie Expert Level 5
Really enjoyed this foundation! I love that it has a "spatula" to help get it out of the jar. It's very useful! Great used with a wet beauty blender. And only $5 it's a great deal for a foundation that is this awesome. 👏 I used the shade "soft ivory"
Summer M.
Midvale, UT
264 reviews
Beauty Junkie Expert Level 5
The coverage is great on this but it does tend to settle in my fine lines and my pores and it definitely shows. It is worth the price of 5.99 and some places have a coupon for it.
Emma s.
22 reviews
Review for: Buff Bisque more...
This Wet N Wild foundation is so good especially for the price ! This foundation is so long lasting from morning to midnight . This foundation is good for oily and dry skin So it’s a combination foundation which is good for all. It’s very lightweight and is medium to full coverage foundation .
Jordan H.
Monessen, PA
36 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
His foundation is AWESOME!! especially for the price! I got mine for $5.99 at Ulta and I love it. There is a paint smell when applying but it goes away. This lasts longer than most of my high-end foundations. This might be my new favorite foundation
Shelby P.
Bridgewater, NJ
139 reviews
Beauty Junkie Expert Level 3
Review for: Cream Beige more...
I really like this product because it is very good for the price that it is. It smells kind of weird a little bit like paint. It was my first foundation and is very long-lasting. I would buy this again because was very affordable and our use it very often.
Lauren R.
Northport, NY
1,027 reviews
Beauty Junkie Expert Level 5
Oh Lord do i love this product! It gives great coverage, doesn't crease and looks amazing on my skin. The best part is that its only 5 dollars! Its not a thick foundation and doesn't look cakey on the skin. I like this product better then a lot of high end foundations.
Codie W.
143 reviews
Beauty Junkie Expert Level 3
Review for: Bronze Beige more...
My go to foundation!! The coverage is medium. and it adds a very beautiful luminous sheen to the skin. Also, the coverage is very buildable but not as much to full. Of course the only complaint is the smell, but the product is amazing otherwise!
Bethany B.
Lancaster , PA
142 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
The coverage of this is awesome. when you first start applying it, it looks like the coverage will be really sheer, but ends up being a noice medium coverage when it's all said and done. For the price, you really can't go wrong, and they offer a ton of shades! 
Honoria L.
Oklahoma City, OK
75 reviews
Beauty Junkie Expert Level 3
GUYS, this foundation is absolutely amazing! & I love it even more because it’s affordable for us broke sistas lol. It’s easy to apply because it comes with a spatula. The only thing is that it does have a chemically smell, other than that it’s BOMB!!
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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