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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Natalee W.
Flint, TX
90 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
Not bad for a $4.99 foundation! I like the packaging with the paddle applicator and you get a very generous amount of product. I like using this foundation in the warmer months because I find it to be a little bit drying. It has great coverage though.
Stephanie T.
Las Vegas, NV
96 reviews
Beauty Junkie Expert Level 1
I like it. It works well as an alternative. It's pretty lightweight but you should use a primer bc it comes off throughout the day and you do have to blot kinda often. But that's just because I have combination skin. Set set set and bake bake bake!!!
Miranda C.
Lakewood, OH
68 reviews
Beauty Junkie Expert Level 1
I am a big fan of this foundation. It gives you more coverage than they say it does. It looks very nice on the skin and it's very lightweight and comfortable. It's less than $5 a bottle. The only downfall is it smells so bad. But I would definitely recommend it.
Alexandra H.
Castle Rock, CO
41 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This is such a great foundation and hello it's literally $6!! If you have no tried this you need to it works for all skin types lasts beautifully on the skin full coverage but no heavy at all! The only thing I don't love is the smell but it goes away
Tasha F.
Centerville , PA
57 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
I love this foundation. I have the shade porcelain and it’s perfect for my skin color. I love the little spatula that comes inside it. I am a first time user and I definitely will buy this foundation again!
Cecilia A.
369 reviews
Beauty Junkie Expert Level 4
This actually an amazing product. It leaves a dewy finish while being light. It's good for every skin type especially if you're looking for that hydration in your foundation. I wouldn't call it very full coverage but it's a good light/medium coverage.
Alex C.
Boise, ID
15 reviews
This foundation is my holy grail of foundations. It's so lightweight, it's amazing by itself or mixed with other foundations, no need to use a setting powder. The wet and wild foundation is so amazing for the price. I highly recommend this foundation.
Rachel Y.
Riverside, CA
68 reviews
Beauty Junkie Expert Level 1
This is a really great, medium-full coverage foundation. It looks really great on the skin and isn't going to be a mess during summer. It's been 100+ degrees where I live and this foundation lasts longer than any other one I've tried. Highly recommend
Nikki K.
leonard , MI
18 reviews
Great foundation and I really do love it! However, it does start to breakup and can disintegrate on oily to combo skin types. I would say this is nicer for those with normal to dry.
Alannah M.
Jellico, TN
15 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
Looove this foundation!!! WetnWild is stepping up their game! It's super lightweight and lasted all day in the heat without turning me overly oily! Easiest to apply with the beauty blender and I would definitely recommend this! Even got my MIL hooked
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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