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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,387 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8387)
Q&A (456)
Media (1673)
Ana C.
Grand Rapids, MI
16 reviews
I just recently bought this a few days ago and I’m already in love. The pigmentation on this is amazing and the wide variety of colors oh sweet Jesus I fell in love at first sight. This is definitely a product you want to buy don’t be fooled by drugstore products.. they are kicking some major butt!
Melanie S.
Youngsville, NC
7 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
Love this! Would have given it 5 stars if it was perfect for my skin. Though that’s most likely my skins fault not the foundations fault. I have used expansive foundation and cheap foundation but this one is still the best by far. I have oily skin and this doesn’t melt off or separate. It also doesn’t rub off easily. I wasn’t sure about the applicator but it’s actually super handy and for me is portions out the foundation super well. I would recommend this to people who have oily skin and want a medium to full coverage. It covers my redness but still shows the faintest bit of my freckles which I like.
Grace R.
Moreno Valley ca
320 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
I really love this foundation it’s full to medium coverage and it’s very easy to apply and blend into the skin and it has a wand and it’s very easy to apply wich I love and it lasts long it’s good for combination skin highly recomend
Caitlynn P.
Staten Island
96 reviews
Beauty Junkie Expert Level 2
One of the best affordable foundations out there. There’s a lot of coverage m, and doesn’t feel too heavy on your face. A lot goes a long way so you don’t have to build although the product is buildable! You can get this foundation at any drug store and feels just as good as a high end product.
Isabel R.
St Petersburg, FL
643 reviews
Review for: Other more...
Ok I´ve been using this foundation every day for the last 3 weeks and I really like it! It doesn´t have that full coverage but it works really good for me, I apply it with my  Real Techniques Expert Face Brush and then I blend well with my  Real Techniques Miracle Complexion Sponge™ !!! I don´t like the applicator, tho, I wish it had a pump!

I got the shade ''Desert Beige'' and it is the first time I pick the right color for my foundation! I like how it looks, it does not feel cakey or heavy in the face. 

I bought it at CVS for like $5.99 and I´ll totally buy it again.
Jeska L.
Huntsville, AL
51 reviews
Beauty Junkie Expert Level 2
Just started using this a few days ago and I love it. I have heard mixed rieviews about it but I am def a fan. It gives a medium coverage that is buildable for full coverage. It stays true to it's claim of no flash backs as well👍 love it and it's a must have for the price of $5 ..try it out!!
Tania S.
25 reviews
Beauty Junkie Expert Level 1
I do not know why it took me so long to try this fondation out. I have oily combo skin, and this goes on so well on my skin, with this foundation my face not get oily fast, as most foundations do to me. yes it does have the glue smell but it is not strong. This is my holy grail. I LOVE this!!!
erica m.
Taft, CA
62 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
i actually really love this foundation, i use it on a daily basis, it’s very buildable, for a great price and there is a lot of different shades which great. the one thing i don’t love about it is that on dry skin it tends to enhance the dryness but other then that it’s a great drug store buy!
Meryca A.
23 reviews
Beauty Junkie Expert Level 1
Review for: Desert Beige, Golden Beige more...
One of my favorite full coverage foundations ever! Amazing coverage perfect for oily/combination skin and long lasting. Whenever I have combination/dry skin, this doesn't work for me because it clings onto the dry patches and accentuates them. I mix Golden Beige and Desert Beige to get my perfect color. I also love the packaging. I don't like to waste any product by putting it on the back of my hand or directly on a brush/beauty blender so this is perfect because I could just apply directly to my face. I'm very sensitive to scents and this smells a little bit like paint but it doesn't bother me.
Brooke D.
Trinity , FL
37 reviews
Beauty Junkie Expert Level 1
Best drugstore foundation I have ever tried! I found my perfect shade match and super happy with their shade range! It’s not completely matte but it’s not luminous either it’s that perfect in between! This is full coverage without looking like you have a cake face it’s an amazing foundation!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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