wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,975 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,824)
Q&A (494)
Media (1767)
Rylee T.
37 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
This is easily one of my favorite and best makeup products I’ve ever bought. It’s very buildable and flawless! The foundation does have a strong fume smell, but goes away when you close the bottle. I would absolutely recommend this product not just because of the awesome price but for the coverage too!
Aime C.
227 reviews
Beauty Junkie Expert Level 4
Review for: Classic Beige more...
This foundation is absolutely amazing. It looks great in photos and I can't get enough of the price tag! For like $6 you get a dupe for make up forever liquid foundation with more coverage if you ask me! Love it!

2nd: it's been a few weeks and I still love it!
Haylee P.
Bristol, RI
3 reviews
This foundation is awesome and just as good quality as high end foundations i've tried! The foundation isn't very heave but does have plenty of coverage. i have combo skin and it works for me. it's slightly dewy and gives a really natural looking finish
Elisabeth C.
Newark , DE
71 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
At first I thought I was going to hate this foundation because of the smell. It smells like paint primer so it really scares you off, but it has awesome coverage. It’s a great budget friendly foundation that makes it look like you paid for Hugh end coverage
Jennifer  G.
72 reviews
Beauty Junkie Expert Level 4
I decided to try this after watching a dozen videos on YouTube where everyone loved this foundation. I wanted to see if it was worth the hype and it was all that was claimed. I love that there is such a wide selection of shades available, a pleasant surprise from a drugstore foundation. It blends extremely well and seems to melt into my skin making it appear very natural and not like I've layered a ton of makeup on, even when I build it up a little bit. It's a great medium coverage foundation and feels good on, it's not heavy. I was more than a little hesitant about the spatula and I'm still not convinced it's a good idea. The foundation does smell a bit like paint to me but my mother said it smells like makeup did years ago. The smell is strong but it doesn't linger, once you put it on you can't smell it any longer. So far for me, the smell is the only drawback with this foundation. I've even been using this over my high end foundations
Nallely V.
Edinburg, TX
249 reviews
Beauty Junkie Expert Level 5
Review for: Buff Bisque more...
Smells awful but I was still willing to try it out . On the 2nd time I wore it I made me brake out super bad. My face is pretty acne free and it’s rare when a foundation or a product doesn’t work with me ! It has good coverage but I’ll stick to my other foundations...
Kassandra C.
Paramount, CA
7 reviews
This foundation is full coverage! It doesnt make my skin look oily and it is very smooth on the skin. I use it with a beauty blender and it's a good foundation for people with oily skin. It does last pretty long on the skin and is an affordable foundation! 
Rachel W.
151 reviews
Beauty Junkie Expert Level 3
I use to think that this stuff broke me out, but it must have been the primer that I was using because I picked this foundation up again recently and I love it! Very matte with good coverage. I love that it has a paddle, because I hate touching my face with my hands.
Abby L.
Norman, OK
47 reviews
Beauty Junkie Expert Level 1
The BEST foundation I have used in a long time. It smells awful, but it is so worth it. $5.99 at your local Walmart. Medium to full coverage, matte finish, stays on forever. It totally sinks into the skin and looks like you have airbrushed, flawless skin!
Brooke G.
Winter Haven , FL
115 reviews
Beauty Junkie Expert Level 2
INLOVE WITH ! def photo ready while wearing this product ! Loved loved loved ! Color match was spot on as well & was easy to contour and highlight with . Most foundation I have to do extra stuff to make sure I’m well blended but not with this foundation .
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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