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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,386 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8386)
Q&A (456)
Media (1672)
Kelsey C.
Murfreesboro, TN
17 reviews
Beauty Junkie Expert Level 1
I really did not enjoy this foundation. I felt like the coverage was very light, it dried down and set too quickly, and is very powdery on the skin. I have skin that's more on the dryer side, so while this may have worked for oily skin, it's definitely not for me.
Kate B.
86 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
A foundation that has a matte finish. Was a bit drying, clung to dry patches, and made me have more texture than normal. Has a very strong paint like smell, has a paddle applicator thats easy for application. Didnt care too much for the finish look which was cakey.
Kole S.
46 reviews
Beauty Junkie Expert Level 1
Literally my favorite foundation, even comparing to some of my high end foundations. The color selection is fab, it goes on super easily, blends with other products wonderfully, and doesn't oxidize on my normal/oily skin! The price is ridiculously amazing as well.
Krishia A.
Norwalk, CA
10 reviews
One of my go-to foundations. Not only did the price sold me, but the coverage of it is amazing!! It's very build able. I use it with either a buffer brush or a beauty blender/sponge. Sometimes, I even mix it with a different foundation, just for the finish it gives!
Kirsty H.
Spotsylvania , VA
15 reviews
Beauty Junkie Expert Level 1
First heard about this foundation from Casey Holmes and she raved about it! I finally got around to trying it and I love it! Easy to apply and buildable. It's a matte finish and stays that way all day. Only downfall, the smell of the liquid. But for $5, I'll deal!
Shelby V.
Hamilton, OH
35 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I can’t seem to get the right color match for this foundation. It is however a nice foundation. I do notice throughout the day it does start to wear off even with a primer. It has good coverage, but only recommend if you plan on wearing your makeup for a few hours
Sandralis L.
Orlando, FL
21 reviews
Beauty Junkie Expert Level 2
I love this foundation. It comes with a spatula for easy application. The formula is liquid and easy to blend. I like to blend it with a spoon brush. The skin looks flawless all day and it makes your skin look amazing in pictures. Best foundation from the drugstore!
Laura M.
Brecksville, OH
7 reviews
Easily my favorite drug store foundation. I have VERY dry skin & it doesn't show any of my imperfections. Medium coverage makes for building up to full coverage easy as pie. The only negative thing I have to say is that there aren't very many colors to choose from.
Molika S.
151 reviews
Beauty Junkie Expert Level 4
Review for: Caramel more...
This is by far one of my favorite drug store foundation. It gives a demi matte finish and full coverage. Everyone complimented on my skin whenever I wear this. The price is so affordable and you got ton of products that will last you a while. Highly recommend this!
Annie C.
63 reviews
Beauty Junkie Expert Level 1
Nice coverage and formula. Unoriginal and simple packaging. The only complaint is the slight scent and the color range. I own Porcelain and it's too dark for me but I'm extremely pale and have yet to find a color that matches me. I would recommend this foundation.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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