Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,372 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,872 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8372)
Q&A (456)
Media (1670)
Ashley O.
34 reviews
Beauty Junkie Expert Level 1
This foundation is only $5.99 and got a lot of hype, so I had to grab it. I was disappointed because its finish is more towards the matte side, which doesn't look very flattering on my dry skin, but there isn't flashback in photos and it is long wearing. I would recommend this to those with oily or combination skin.
cassiecrail C.
Jamison, PA
11 reviews
Review for: Buff Bisque more...
This is the best drugstore foundation I have tried. It applies well and blends out nicely. It does oxidize weird on the skin, so pick a shade slightly lighter. It does have an orange undertone, but I lighten it with concealer. Weird applicator, but still great product
Amy D.
92 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I have this foundation at home , I love how it works on my face , the foundation really covers & matches with my skin tone so much ,even tho the weird part is that it smells like paintttt , like if I was painting my room but it’s okay because the smell goes away after you put the product one , I would buy this foundation again ofc. , it’s my favorite & will always be my favorite
Kristen C.
10 reviews
This was just OK for my oily skin. The Coverage was fair. I need full full cover and thos just dont hit the mark for me. I'm sure it works good for others with less oily skin. I would not recommend this foundation for oily skin or if you are looking for full coverage.
jade w.
34 reviews
Beauty Junkie Expert Level 1
this foundation has a great array of colors. the foundation has great coverage, although it did not last very long on my skin. it is a very lightweight foundation, and it did not look casket on me. i would recommend this foundation for people with normal and dry skin.
Julia F.
Athens, TN
25 reviews
Beauty Junkie Expert Level 1
For the $4 and some change price tag this product has, it's great! This product is easy to apply but isn't very long lasting on my oily skin. It also doesn't have as much coverage as I would prefer. Overall, I would buy this product again but to use in the winter with some mattifying powder.
Lauren S.
28 reviews
Beauty Junkie Expert Level 1
I tried this a total of three times and finally just gave up. I tried different primers, powders and setting sprays and no matter what it would break up and be completely gone within an hour. I had high hopes for this product and am disappointed I couldn't get it to work for my oily skin.
Serena C.
Babson Park , FL
243 reviews
Beauty Junkie Expert Level 4
I must say for a 5.00 foundation this is not bad at all it has great coverage and stays matte all day ,the only con to this foundation is the smell, it has a very strong paint odor to it but in there then that it's amazing, I have told a few friends about this product.
Sandra S.
Bloomington, CA
333 reviews
Beauty Junkie Expert Level 4
Omg this foundation is LIFE!! Omg i can compare it to the este lauder any day!! Its super great!! Essy to apply and drys up pretty quick!! It last all fay loong!! I highly recommend this to all the makeup lovers!!
Ash M.
34 reviews
Beauty Junkie Expert Level 1
I love this foundation! Also love that is from the drug store and very affordable! I have been using this foundation since it launched and haven't out it down! Highly recommend! Great coverage and last all day!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.